|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/course-3-tom-peters-innovation/
课程评论：没有评论
**课程概述：** 本课程由汤姆·彼得斯（Tom Peters）主讲，旨在揭开创新的神秘面纱。课程核心理念是“WTTMSW”（Whoever Tries The Most Stuff Wins，即“尝试次数最多者胜”），强调行动、快速迭代和从错误中学习的重要性。正如迈克尔·彭博（Michael Bloomberg）所言，在竞争对手仍在犹豫不决时，我们已经通过不断试验和改进，走在了前面。 课程还将深入探讨“认真玩耍”（Serious Play）的概念，引用迈克尔·施拉格（Michael Schrage）的观点，认为“认真玩耍”是创新的本质。要培养“WTTMSW”文化，必须鼓励和庆贺有益的甚至“愚蠢的”失败，正如理查德·法森（Richard Farson）所强调的，“不仅仅是‘容忍’失败，而是要‘庆祝’失败”。 此外，课程的第二个关键点是“近朱者赤，近墨者黑”效应在创新中的体现。与“酷”的人为伍，自己也会变得更酷；而与“沉闷”的人为伍，则会导致创新停滞。在当今时代，组织需要与“疯狂”的人保持密切联系，打破“千篇一律”的沉闷氛围，这对于激发创新至关重要。 **核心理念总结：** * **WTTMSW：** 尝试次数最多者胜。 * **行动导向：** 强调从第一天就开始行动，而不是花费数月时间“计划如何计划”。 * **拥抱失败：** 鼓励、庆祝有用的甚至“愚蠢的”失败。 * **认真玩耍：** 视“认真玩耍”为创新的核心。 * **圈子效应：** 与有创造力、“酷”的人为伍，以激发自身和组织的创新活力。
"We made mistakes, of course.... We fixed them by doing it over and over, again and again.... While our competitors are still sucking their thumbs trying to make the design perfect, we're already on prototype version #5. By the time our rivals are ready with wires and screws, we are on version #10. It gets back to planning versus acting: We act from day one; others plan how to plan-for months."-Michael Bloomberg, Bloomberg by Bloomberg"You can't be a serious innovator unless and until you are ready, willing and able to seriously play. ‘Serious play' is not an oxymoron; it is the essence of innovation."-Michael Schrage, Serious PlayInnovation is "all important" now more than ever. No doubt about that. But my goal in this course is to demystify innovation. And Michael Bloomberg, offers a worldview that perfectly matches my own. I call it-as you'll see-WTTMSW (Whoever Tries The Most Stuff Wins). The rub is: It's no walk in the park to implant a "WTTMSW culture." You must cheer useful failures-and even dumb ones. "It is not enough to ‘tolerate' failure-you must ‘celebrate' failure"-the word according to Richard Farson. But perhaps the best description of the WTTMSW culture comes from MIT Media Lab guru Michael Schrage who devotes an entire book to "serious play.""Bottom line":Try a lot of stuff/BloombergWTTMSW/PetersMost mistakes wins/FarsonSerious play/SchrageQ.E.D.There's a second critical piece of the innovation puzzle. My version thereof: Hang out with cool, and thou shalt become more cool; hang out with dull, and thou shalt become more dull. Crazy times call for intimate and continuous contact with crazy people. Too many organizations are loaded to the gunnels with "same-same." That's the kiss of death for innovation.
