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所在平台: Udemy |
课程主页: https://www.udemy.com/course/corporate-strategy-and-scenario-planning/
课程评论：没有评论
《企业战略与情景规划》课程总结 本课程是关于企业战略和情景规划的入门介绍。 **核心内容：** * **战略规划:** 这是一个系统性的过程，帮助企业设想未来，并制定实现长期目标的策略。它涉及确立组织方向，并决定如何分配财务、技术和人力资本等资源来实现这一方向。 * **情景规划:** 情景规划对于任何规模的企业可持续运营都至关重要。缺乏远见的规划可能阻碍增长，甚至导致企业失败。战略规划应作为企业管理或创业者的核心职能，帮助清除组织实现未来目标路上的障碍。 **课程目标与收益：** 本模块旨在为情景规划框架提供入门视角，作为最大化企业战略规划成功的关键推动者，特别是在应对可能影响未来绩效的各种未来动态方面。参与者将获得以下收益： * **企业战略基础:** 了解企业战略的基本原理。 * **战略管理职能:** 掌握战略管理在组织中的作用。 * **企业战略规划流程与挑战:** 学习企业战略规划的流程，并认识其中的挑战。 * **情景规划及其在企业战略中的应用:** 深入理解情景规划的原理，并学习如何将其应用于企业战略规划。 **课程重要性:** 该学科对于希望系统和主动地定义未来方向、最大化潜能并应对挑战的组织至关重要。
Strategic planning is a systematic process used by companies to envision their future and develop strategies to achieve long-term goals. It involves establishing an organization's direction and making decisions on allocating resources such as financial, technology and human capital toward pursuing this direction.Scenario planning is fundamental to the sustainable running of any business, big or small, any failure to have foresight in planning the business can hinder growth prospects, or even lead to a total failure for the business.Strategic planning is supposed to be a key function of business management or entrepreneur, as it enables the remove all possible barriers towards organisational excellence in terms of realising the goals a business in the future.This module is therefore intended to introductory view on scenario planning framework as key enabler to maximize the successes in corporate strategic planning activities, particularly in terms of dealing with plausible future dynamics that may affect future performance.Candidates participating in the programme will gain exposure and benefits such as:· Fundamentals of Corporate Strategy· Strategic Management Function· Corporate Strategy Planning Processes and Challenges· Scenario Planning and Application to Corporate Strategy FunctionThis discipline is essential for organizations seeking to define their future direction, maximize their potential, and navigate challenges in a systematic and proactive manner.
