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所在平台: Udemy |
课程主页: https://www.udemy.com/course/corporate-strategy-101/
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课程名称：企业战略 101 课程概述：企业战略是指通过审视公司所有业务来进行战略决策，以确定如何创造最大的价值。企业战略包含一个明确的、长期的公司愿景。为了制定企业战略，公司必须考虑其所拥有的各项业务如何相互关联、相互影响，以及如何探索这些业务之间的协同效应。 课程大纲： 1. 引言 2. 什么是企业战略？ 3. 企业战略与业务战略的区别 4. 为什么企业战略重要？第一部分 5. 为什么企业战略重要？第二部分 6. 企业战略的构成要素 - 资源配置 - 组织设计 - 投资组合管理 - 战略权衡 - 战略权衡：产生回报 - 战略权衡：激励机制 - 协同效应 7. 什么是协同效应？ 8. 企业战略的类型 - 增长战略 - 集中增长战略 - 垂直与水平整合集中增长战略 - 多样化 - 企业采用多样化战略的原因 - 综合性增长 - 稳定战略 - 以盈利为驱动的策略 - 保持现状策略 - 精简战略 - 逆转策略 - 剥离 - 再创造策略 - 进化战略 - 革命性战略 9. 波特五力分析 - 行业内的竞争 - 新进入者的潜力 - 供应商的议价能力 - 客户的议价能力 - 替代品的威胁 Growth Central围绕不同主题、技术和概念创建课程。我们的讲师充满热情，致力于提供简明扼要的课程，帮助您从初学者成长为专业人士。所有讲师均拥有多年相关领域的经验。
Corporate Strategy refers to strategic decision-making by looking across all of a firm's businesses to determine how to create the most value. A corporate strategy entails a clearly defined, long-term vision for the company. In order to develop a corporate strategy, firms must look at how the various business they own fit together, how they impact each other and how they can be connected to each other(exploring synergies)Course LayoutIntroductionWhat is Corporate Strategy?Corporate Strategy vs Business StrategyWhy is corporate strategy important? Part 1Why is corporate strategy important? Part 2Corporate StrategyWhat are the Components of Corporate Strategy?Allocation of ResourcesOrganizational DesignPortfolio ManagementStrategic TradeoffsStrategic Tradeoffs: Generating returnsStrategic Tradeoffs: IncentivesSynergiesWhat are synergies?Types of corporate strategyTypes of corporate strategyGrowth StrategyConcentration Growth StrategyVertical and Horizontal Integration Concentration Growth StrategyDiversification Reasons companies use Diversification StrategiesConglomerate growthStability StrategiesProfitability-drivenStay-as-it-is strategyRetrenchment strategyTurnaround strategyDivestitureRe-invention strategiesEvolutionary strategiesRevolutionary strategiesPorter's five forcesPorter's 5 forcesCompetition in the IndustryPotential of new entrants into the industryPower of suppliersPower of customersThreat of substitute productsGrowth Central creates courses around different topics, technologies and concepts.Our instructors are passionate about teaching and create to-the-point courses that will take you from being a beginner to a pro.All our instructors have years of experience with the subjects/tools they teach about.
