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所在平台: Udemy |
课程主页: https://www.udemy.com/course/corporate-learning-and-development-branding-marketing/
课程评论：没有评论
Coursera 课程：通过品牌和营销提升学习与发展 (L&D) 的可见度 本课程面向学习与发展 (L&D) 领域的领导者，旨在帮助他们解决 L&D 功能未能获得员工认可和领导层重视的问题，或帮助那些 L&D 工作进展顺利但希望更上一层楼的领导者。 课程的核心观点是：品牌和营销不仅对组织整体至关重要，也同样适用于内部职能部门。作为 L&D 职能的负责人，您也是该职能的“CEO”，有责任为其进行良好的品牌塑造和市场推广。即使提供再优质的解决方案，若 L&D 功能缺乏有效的品牌和营销，您的努力可能不被注意到，您也无法获得期望的领导者可见度。 本课程将提供一个快速解决方案，通过学习和应用课程内容，您可以显著提升 L&D 功能的品牌和营销水平，从而获得员工的广泛接受和领导层的充分认可。 课程将涵盖四个主要方面，以帮助您建立 L&D 功能的接受度、可见度和认可度： 1. **建立直观的 L&D 功能身份：** 学习如何使 L&D 功能更易于员工接触，让他们在有培训需求时感到方便地联系 L&D 部门。 2. **建立持续的员工报告机制：** 通过持续的 L&D 进展报告，让学习在员工的思维和行为中保持活跃，确保学习始终处于他们心中，并鼓励他们持续锻炼学习能力。 3. **对学习者和培训师的奖励与认可：** 对学习者和培训师的认可将激励员工，并提高他们对 L&D 项目的参与度。 4. **提升 L&D 功能的技巧与窍门：** 提供实用的技巧和窍门，帮助您在员工和领导层中更好地确立 L&D 功能的地位。
Are you, a learning and development leader, who put in a lot of honest effort and hard work in your function, but still don't achieve the desired acceptance from the employees and recognition from the leadership. Or you are a learning and development leader for whom things are going great, however you want to take it to the next level.Branding and marketing can help you in both scenarios.Branding and marketing, are not only important, for the organizations, they are equally important for the internal functions also. when you lead a particular function, you are CEO of the function, it's your responsibility that your function is branded and marketed well. You may be offering the best of the solutions, but if your function is not branded and marketed well, your efforts may go unnoticed and you don't get the expected level of visibility as a leader.It's very important to course correct this situation. This course "Learning and Development Branding & marketing" can help you with a quick solution. By applying learnings from this course, you can elevate the level of branding and marketing of your function, and get a good acceptance among employees and recognition from the leadership.This course will cover four major aspects through which you can establish acceptance, visibility, and recognition for your function.The first thing you will learn in this program is to build our intuitive functional identity for learning and development. you will learn, how to make, your function more and more reachable, to the employees, so that they feel comfortable, reaching out to learning and development functions for their training needs.The second thing you will learn in this program is to set up a continuous reporting mechanism for the employees. by the continuous reporting of the learning, to the employees, you will make learning active in their brain as well as in their behavior. You will ensure that learning never takes a back seat in their mind and employees are working continuously to keep their learning muscles active.The third thing you will learn in this program is the reward and recognition to the learners, as well as to the trainers. the recognition to the learners, and the trainers, will help you, to create motivation among the employees and get more participation for your learning initiatives.The fourth thing you will learn in this program please certain tips and tricks which will help you to establish your learning and development functions better among the employees and the leaders.
