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所在平台: Udemy |
课程主页: https://www.udemy.com/course/copywriting_businesswriting/
课程评论：没有评论
课程名称：专业文案写作与商业写作文凭课程 课程概述：欢迎您参加《专业文案写作与商业写作》课程。在本课程中，您将学习文案写作的基本知识及其应用前景，包括销售文本公式、SEO文本写作、社交媒体文本、短信和邮件营销、落地页写作、如何影响读者及其情感、撰写情感文本、商业提案和技术任务的结构，以及求职技巧和求职窍门。 本课程由位于葡萄牙里斯本的MTF管理、技术与金融学院提供。MTF是一家全球教育与研究机构，专注于商业与专业的混合教育，涵盖商业管理、科学与技术、银行与金融等领域。此外，MTF的研发中心专注于人工智能、机器学习、大数据、区块链、数字资产等前沿科技的研究。MTF的合作伙伴包括IBM、英特尔和微软，已在208个国家中培养了超过38万名学员。 完成课程后，您将掌握以下关键知识：文案写作的工作、文本格式及其应用、销售文本的写作及其公式、短信和邮件营销的写作规则、SEO文本的写作规范、商业提案的结构、以及求职技巧和工作寻找方式。 课程计划： 1. 职业、文本风格与格式介绍 2. 文本中的情感 3. 社交媒体及落地页文本、SEO文本 4. 销售文本 5. 商业提案 6. 技术规范及求职途径 欢迎信：大家好！欢迎参加文案写作课程。在本课程中，我们将学习成为一名合格文案写作者所需的关键知识与技能。课程内容基于我自己的经验以及各公司对文案的需求。每节课都有作业，完成作业将帮助您更好地理解所学内容，并逐步充实自己的作品集。课程结束后，您将能自信地走入职场，无需担心技能不足。 讲师自我介绍：我叫Zhansaya，您可以称呼我为Saya。我从青少年时期便开始写作，起初是在Instagram上发表长文，后逐渐将技能商业化，成为一家教育中心的文案。此后，我还在广告公司担任自由文案，专注于医学和教育领域。我热爱这个职业，它让我有机会表达创造力、调整工作时间及实现职业成长。希望您在学习过程中获得新知识，并期待本课程对您有所帮助！ 关联主题：文案写作、内容创作、SEO内容写作、社交媒体内容创作、商业写作、技术写作等。
Welcome to course: Professional Diploma in Copywriting and Business WritingYou will know about: what is copywriting, its prospects, selling texts formulas, how to write SEO-texts, how to write texts for social media, SMS mailing, email mailing, how to write texts for landing pages, how to affect on reader and their emotions, how to write emotional texts, structure of commercial offers and technical tasks, how to look for a job and lifehacks for applying for a job.Course provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R & D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 208 countries and has been chosen by more than 380,000 students.After finishing a course you will get: key knowledge about the work of a copywriter, text formats, how to write them and where to use them; selling texts and their formulas; rules for writing sms and email mailing; rules and structure of writing seo texts; rules for writing a commercial offer; text styles, where and how to look for workCourse Plan:1. About profession, text styles and formats2. Emotions in texts3. Texts for social media and landing page, SEO text4. Selling texts5. Commercial offer6. Technical specification, where and how to look for a jobCourse Full Description and Welcome Letter:Hello!Welcome to the сopywriting courseIn this course, we will learn the key and most important knowledge and skills for a copywriter. The course is compiled based on my experience and the requirements of different companies. I want to draw your attention to the fact that each lesson has its own homework. By completing these tasks, you will be able to better understand the material covered and already replenish your portfolio. After completing this course, you can safely get a job without being afraid of not knowing something. A little about meMy name is Zhansaya, but for you I'm just SayaI've been writing since I was a teenager. At first it was longreads for my Instagram, then I decided to monetize my skills and got a job as a copywriter in an educational center. Then I worked as a freelance copywriter in an advertising agency, in the medical and educational fields.I really love this profession: it gives you the opportunity to express your creativity, regulate your work schedule and grow professionally.I wish you new knowledge and hope that the course will be useful and effective for you!Linked topics:CopywritingContent writingcopy writingcopywriterContent Creationseo copywritingsocial media content creationdigital content creationWritingcreative writingblog writingbusiness writingbusiness englishtechnical writingbusiness communicationCreative Writingstory writingcontent creationcontent marketingcontent creatorSEOSEO strategycontent strategycontent writing courseseo content writingcontent writerseo training
