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所在平台: Udemy |
课程主页: https://www.udemy.com/course/copywriting111/
课程评论：没有评论
**课程名称：** 文案基础与实践（Copywriting Fundamentals: With Practice Assignments） **课程概述：** 本课程旨在帮助您快速入门营销写作领域，掌握文案写作的基础概念和原则。无论您是热爱文字创作，还是为业务或工作需要而学习营销，本课程都将教您如何写出有效的推广文案，并确保其包含所有关键要素。 通过这门内容精炼、实践性强的课程，您将学习并精通文案写作的核心原则，包括： * **特点与益处（Features vs. Benefits）：** 如何将产品或服务的特点转化为客户真正关心的益处。 * **标题与导语（Headlines and Leads）：** 撰写吸引人、能抓住读者注意力的标题和开篇。 * **差异化戏剧化（Dramatization of Differences）：** 如何突出自身与竞争对手的独特之处。 * **可信度构建（Credibility Builders）：** 建立和增强读者对文案内容的信任。 * **社会认同（Social Proof）：** 利用他人的评价和体验来影响潜在客户。 * **优惠设计（Offers）：** 如何设计有吸引力的产品或服务优惠。 * **语调把握（Tone）：** 根据目标受众和品牌形象调整写作语调。 **与众不同之处：** 区别于其他线上课程，本课程特别提供**三次真实场景的写作练习**，并有机会**与他人作品进行对比**。随后的点评将为您指出练习中的关键要点以及需要注意的细节。此外，课程还包含**七个额外的练习**和**超过80个视觉/文字相结合的实例**，使学习过程生动有趣且具有互动性。 **讲师介绍：** 您的讲师是资深文案撰稿人 **Marcia Yudkin**。她是一位经验丰富的营销写作专家，著有三本关于文案写作的图书和四本电子书，并指导过数十位有志成为自由职业者和企业主进行营销写作。 **先修知识：** 无需任何文案写作的先修知识。本课程旨在让您在短短几小时内掌握文案写作的基础知识，并获得应用核心概念的宝贵实践经验。
Get a jump start in marketing writing by mastering its fundamental concepts.Copywriting is a distinct skill with time-tested principles that enable you to get decent results knowing just the basics.Whether you enjoy working with words or see marketing as an unavoidable part of survival for your business or your job, the basic concepts of copywriting show how to get started writing an effective promotional piece and how to finish it with all the elements it needs.Through this concise, practical course, you master copywriting's fundamental principles, including features versus benefits, headlines and leads, dramatization of differences, credibility builders, social proof, offers and tone.Unlike other online courses, this one gives you three real-life writing assignments and the opportunity to compare what you wrote with others' efforts. Commentary afterwards points out the must-do's on these assignments and many fine points to keep in mind. Seven other exercises and more than 80 visual and/or verbal examples keep the lessons lively and interactive.Your instructor is veteran copywriter Marcia Yudkin, author of three books and four ebooks on copywriting. She has mentored dozens of aspiring freelancers and business owners in marketing writing.No prior knowledge of copywriting is needed for the course. In just hours you'll have a basic knowledge of the topic and valuable practice in applying its basic concepts.
