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所在平台: Udemy |
课程主页: https://www.udemy.com/course/copywriting-neuromarketing-mentaltriggers/
课程评论：没有评论
课程名称：文案写作课程，神经市场营销，34种心理触发器，标题 课程概述： 在互联网时代，掌握文案写作、神经市场营销和心理触发器是进行有效销售的基本要求。数字媒体、付费流量、社交网络、入站营销、电子邮件营销、内容创作及创业者如果不掌握这些技巧，将错失无数提升电商与网站销售机会的良机。目前，文案专业人才需求旺盛，但合格的专业人员却较为稀缺。抓住这个市场“缺口”，提升薪资或进入高速发展的领域正变得尤为重要！ 本课程的讲师Hélder Brito在FGV和ESPM等机构教授MBA及继续教育课程，拥有超过12年专注于销售、潜在客户生成和品牌意识提升的数字营销经验，曾为如Vivo、Technos、Tim、Fisk、Oi、Megamatte、Domino's Pizza等113个品牌服务。Hélder Brito拥有数字营销MBA（UNESA）、领导力MBA（UNISUAM），以及市场营销学士学位（UNESA），并获得谷歌的广告与分析认证以及HubSpot的入站营销认证。 在本课程中，您将学习到： - 数字说服的9个支柱 - 消费者行为流程 - 大脑运作原理 - 心理决策过程 - 5个主要动机因素 - 顶级11种神经递质及其对消费者购买决策的影响 - 神经市场营销的定义及其在企业中的应用 - 识别受众痛点以及相应的工作表 - 文案写作的概念 - 34种心理触发器 - 包含93个“杀手级”标题的电子表格，适用于电子邮件、广告、社交网络帖子、博客等 - 14个经典客户异议及如何应对以提高销售 - 11种说服技巧 - 着陆页、网站和电子邮件的文案结构 - 技术在着陆页中的应用 - 着陆页文案效果分析工具 通过本课程，您将全面掌握文案写作和市场营销的核心技巧，为提升销售和商业成功奠定坚实的基础。
It's almost impossible to sell on the internet without knowing Copywriting, Neuromarketing and Mental Triggers. Professionals in Digital Media, Paid Traffic, Social Networks, Inbound Marketing, E-mail Marketing, Content and Entrepreneurs who do not master these techniques are missing countless opportunities to Sell More in their E-commerce's and Sites.Copy professionals are being requested by companies constantly, as there are many opportunities and few qualified professionals. Take advantage of this market "gap" to increase your salary or enter a high-growth area!Professor Hélder Brito teaches at institutions such as FGV and ESPM (in MBAs and Extension courses), in addition to working for more than 12 years with Digital Marketing focused on generating Sales, Leads and Awareness for 113 brands, among which Vivo , Technos, Tim, Fisk, Oi, Megamatte, Domino's Pizza, Enel Energia, UNISUAM University, Lopes Imóveis, Rio Arte Estética, CorpoPerfeito Suplementos, Labet Laboratory, CPAD Editor and DiRoma Hotels. He has an MBA in Digital Marketing (UNESA), an MBA in Leadership (UNISUAM), a Degree in Marketing (UNESA), Ads and Analytics Certifications (GOOGLE) and Inbound Marketing Certification (HUBSPOT).With him you will learn in this course:- The 9 Pillars of Digital Persuasion- Consumer Behavior Flow- The mind- The Mental Decision Process- 5 Main Motivators- Discover the top 11 Neurotransmitters and how they influence your consumers' purchasing decisions- Know what is Neuromarketing and application for companies- Audience Pains + Worksheet to Define Your Audience Pains- Know what is Copywriting- 34 Mental Triggers- Spreadsheet with 93 "Killer" Headlines to use in E-mails, Announcements, Posts in Social Networks, Blogs, Etc- 14 classic customer objections and how to "kill" those objections and increase sales- 11 Persuasion Techniques- Copy Structure to follow on your Landing Pages, Website, Emails, etc.- Application of Techniques in a Landing Page- Tool to Analyze Copy Results on a Landing Page
