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所在平台: Udemy |
课程主页: https://www.udemy.com/course/copywriting-how-to-write-a-white-paper/
课程评论：没有评论
课程名称：广告文案写作白皮书 - 各级别策略 课程概述：想象一下，定期为撰写仅10页的白皮书获得超过3000美元的报酬，这是缺乏经验的白皮书文案撰写者的收入（来源：Stelzner调查2007）。经验丰富的白皮书作者的平均收费在5000到6000美元之间。作为一名经验丰富的自由撰稿人，我每年为金融服务行业撰写一篇8页的白皮书，收费9000美元。通过这门课程，无论你是文案撰写者、企业主、创业者还是营销专业人士，你都将全面培训，能够自信地撰写自己的白皮书。你将学习成为一名专家写手，而不需要在任何领域成为专家，因为你的客户是专家，你的任务只是将他们的观点写下来。 课程的独特之处在于，我分享了我的个人白皮书结构，甚至提供了一份“填空”模板。我会让你在我撰写白皮书时观察我的操作，你也可以自己动手，写下你的第一篇白皮书。此外，我不仅教你如何研究和撰写白皮书，还教你如何成功推广它们。 我会在课程中提供支持，通常在24小时内回答你的问题。这是一门会随着学生提出问题而不断发展的课程，你将终身拥有。 受益人群包括： struggling copywriters（挣扎于每页仅五美元收入的文案撰写者）、有志成为文案撰写者的人，以及完成过我“如何成为成功的自由撰稿人”课程的人。创业者、初创企业和商业拥有者也会从中获益，因为他们将学会为自己撰写白皮书，从而提升销售线索，成为行业思想领袖。 此外，作为Udemy的课程，这里有100%无条件的退款保证，让你无后顾之忧。快来加入我，开启一段令人兴奋的写作旅程吧！
IMAGINE, REGULARLY GETTING MORE THAN $3,000 FOR WRITING JUST 10 PAGES That's how much inexperienced White Paper copywriters earn (source: Stelzner survey 2007). Experienced White Paper writers charge an average of $5,000 - $6,000. Every year. As for experienced freelance copywriters, I write a paper for the financial services sector every year - 8 pages long, $9,000. You'll become an 'expert' writer At the end of this short course, whether you're a copywriter, business owner, entrepreneur or marketing professional, you will be fully trained up to write your OWN White Papers. With confidence. Just like me, you'll learn to be an expert writer, without being an expert in anything, Your client is the expert - you're paid simply to capture it on the page. Learn from the best What do I know about White Papers? Well, try doing a Google search for 'White Paper copywriter' and you'll see that I'm position number one, worldwide, out of 2.7 million websites. I've written them for companies like Oracle, PricewaterhouseCoopers, The Bain Company, IBM, Travelex and Lloyds. Why is this course unique? First of all, I share my own, personal STRUCTURE for a White Paper. I even give you a 'fill-the-blanks' template. I let you watch over my shoulder as I write a White Paper from scratch - and, if you want to, you can write it yourself - your very first! And I don't stop at showing you how to research them and write them. I show you how to promote them - successfully. A shoulder to lean on Just like my other courses, I'm always available to answer your queries, or to explain things further, usually within 24 hours; I love to help. And, just like my other courses, this one will grow over time as students raise queries. It's a LIVING course that's yours for life. Who'll benefit? Existing copywriters who are struggling to make ends meet, writing 'content' for five bucks a page. Aspiring copywriters, and anyone who's completed my course How to Become a Successful Freelance Copywriter, Working from Home. This course will really boost your business-writing skills. Entrepreneurs, start-ups and business owners will gain too. Learning how to write papers for their own organization - boosting sales leads and becoming a thought leader in their industry. And remember, this is a Udemy course, so you have the security of a no-quibble, 100% money-back guarantee. You've nothing to lose, so join me right now in what I can promise will be a fascinating journey.
