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所在平台: Udemy |
课程主页: https://www.udemy.com/course/copywriting-for-pros/
课程评论：没有评论
【Coursera课程总结】“专业文案写作” 本课程旨在将您从普通写作爱好者转变为备受追捧、知识渊博且高效的专业文案写手。在当今网络经济的“淘金热”中，文案写手扮演着至关重要的角色，他们如同“卖铲子的人”，无论其他从业者是否成功，都能从中获得丰厚回报。 **为何选择成为专业文案写手？** 1. **跻身顶尖互联网创业者行列：** 避免成为大众失败的群体，成为少数成功者。 2. **丰厚的收入回报：** 专业文案写手的报酬极其可观。 **课程内容亮点：** * **掌握核心技巧：** 深入学习直效回应（Direct Response）在平面和网络媒体上的应用。 * **构建职业基础：** 学习如何建立您的个人作品集。 * **精通邮件营销：** 掌握有效的电子邮件营销策略。 * **视频与广播脚本创作：** 学习为广播、电视和网络视频撰写引人入胜的脚本。 * **优化行动号召（Call to Action）：** 精通那些能促使读者采取行动的“致命”行动号召。 * **经营文案业务：** 学习如何管理您的文案业务。 * **高薪职位选择：** 指导您选择并获得收入最高的文案工作。 * **个人品牌塑造：** 学习如何打造个人品牌，提升自身需求度，甚至学会“拒绝”工作邀约。 本课程汇集了作者 25 年成功文案写作经验中的所有秘诀和技巧，无论您是新手还是经验丰富者，都能通过本课程进行全面提升，掌握这项极具盈利能力的独立职业。
Why Copywriters are the Smartest People Online Not long ago everyone wanted to work at home because of the "pajama draw". The idea of getting up when you want to, working in your pajamas and avoiding the traffic jams does have its appeal. Nowadays people are working online for the large income opportunities that far outweigh a limited global job market. Many fail…sad… The reason they fail is blatantly obvious; their sales copy was either written by them or someone that has no idea what they are doing. Those that succeed use professional copywriters. Words matter! Whether it is a simple email campaign or a 6 page sales funnel, copy sells… not the product. The online marketing world is a gold rush. One thing always stays the same, in any gold rush, boom, bubble, secular ascent, whatever you want to call it, there comes a point where an inordinate amount of money begins flowing towards those selling the shovels, no matter if the diggers are getting rich or not. Copywriters are selling shovels. Two Reasons to become a Copywriter 1.) You want to be among the top internet entrepreneurs - not counted among the mass of failures. 2.) The absurd amount of money copywriters make causes you to drool. How are We Going to Make You a Pro-Copywriter? Step by step this course will transform you from someone who writes copy to a sought after, knowledgeable and effective pro-copywriter. You will learn: Direct Response for print and web. Building your portfolio. Effective email marketing. Scripting for radio, tv and web video. Mastering the elusive call to action that kills. Managing your copywriting business. Take your pick of the highest paying jobs. We will teach you how to brand yourself into high demand. We turn down most job offers and you will too! It does not matter if you are brand new or a seasoned writer. This comprehensive course will reveal EVERY tactic learned over the past 25 years of successful copywriting. Not only will they be revealed, they will be mastered by you to ensure maximum success in one of the most lucrative independent careers. Take a look at the lectures below to see some of the great things you will learn…
