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所在平台: Udemy |
课程主页: https://www.udemy.com/course/copywriting-for-beginners-part-3-of-5-persuasion/
课程评论：没有评论
**文案新手之路（三）：如何说服（Coursera课程内容精要）** 本课程是“文案新手之路”系列的第三部分，专注于教授学员如何写出具有说服力的文案。讲师Alan Sharpe拥有超过30年的文案写作经验，曾为众多知名企业提供服务，并教授过数千名学生。 **课程核心价值：** * **提升说服力：** 学习撰写能够促使读者购买产品或服务的文案。 * **实战经验传授：** 掌握作者30年来积累的有效文案写作技巧。 * **成果导向：** 目标是让学员写出能带来销售转化的文案。 **课程结构：** * **第一部分：说服的本质** * 学习打造具有说服力的销售陈述结构。 * 掌握如何运用“特点”与“利益”来写作。 * 学会写出能有效解决读者疑虑的文案。 * 探讨如何利用客户评价、保证、截止日期等策略来增强说服力。 * **第二部分：优惠策略** * 理解为何文案中必须包含“优惠”信息。 * 介绍两种主要的优惠类别。 * 分享多种利用优惠提升文案说服力的方法。 * **第三部分：吸引并留住读者** * 学习撰写能够吸引潜在买家注意力的副标题和图片说明。 * 探索如何通过让文案更具对话性和个性化来提高效率。 **课程特色：** * 提供实用的、循序渐进的建议、工具、技巧和窍门。 * 运用大量线上线下真实案例进行教学。 * 教授写作说服性文案的艺术。 **课程对象：** * 希望写出能产生销售转化的文案的文案写手。 * 以撰写说服性文案为职业的专业人士。 **建议：** 在参加课程前，学员可以先查看课程描述、大纲、免费预览课程，并阅读学生评价，以便做出是否报名的决定。
Your success as a copywriter depends on your ability to persuade.As a salesperson behind a keyboard, your job is to persuade people to buy products and services. Your job as a copywriter is not to be clever, or witty, or to win awards. Your job is to persuade. Welcome to Copywriting for Beginners, Part Three of Three: Persuasion. I'm your instructor, Alan Sharpe. I got started as a copywriter in 1989. In the years since then, I've worked as a freelancer and as an in-house copywriter at an ad agency. I have written in all of the channels-offline, online, outdoor, mobile and broadcast. I have written print ads, radio commercials, email newsletters, sales letters, banner ads, product packaging, brochures, factsheets, case studies, slogans and plenty more for Apple, IBM, Bell, Re/Max, Hilton Hotels and hundreds of other clients worldwide. I got married, bought a house, and raised two kids on my copywriting salary alone. In case you're wondering, I've been teaching copywriting since 1995. On Udemy, I teach copywriting to over thirteen thousand students from one hundred and thirty-nine countries. I am one of the top-rated instructors in the copywriting niche on Udemy.Why take this courseThis course teaches you how to write copy that persuades people to buy. I teach you the tips and tricks I've learned in over 30 years of writing effective copy. At the end of this course, you'll know how to write copy that generates results. You'll know how to craft copy that persuades. Course structureThis course is divided into three sections. Section one is all about persuasion. You'll learn how to give your sales pitch a proven structure.I'll show you how to write using features and benefits.You'll learn how to write copy that overcomes objections.We'll cover testimonials, guarantees, deadlines and other tactics that persuade people to buy.Section two is all about offers. You'll discover why your copy needs an offer.We'll look at the two main categories of offers.And I'll share with you the many ways you can use offers to boost the power of your copy to persuade.Section three is all about keeping your readers hooked. You'll learn how to write subheads and photo captions that keep your potential buyers engaged in your copy.I'll show you how to make your copy more effective by making it conversational and personal.This course is filled with practical, step-by-step advice, tools, tips and tricks that I've learned over the years as a professional copywriter. I use dozens of examples from the real world of copywriting-both offline and online-to teach you to art of writing persuasive copy. Is this course for you?I designed this course for copywriters who want to write persuasive copy, who want to write copy that doesn't just entertain or inform-but generates results. If you need to write persuasive copy for a living, then this course is for you. Take this courseLearn more about the course by reviewing the course description and course outline below. Watch the free preview lessons. Read the reviews from my satisfied students. Then enroll today.
