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所在平台: Udemy |
课程主页: https://www.udemy.com/course/copywriting-for-beginners-part-2-of-5-headlines-openers/
课程评论：没有评论
**课程名称：** 新手文案课程（共三部分之二）：标题与开场白 **课程概述：** 本课程专注于文案写作中最关键的技能——吸引注意力。无论你的产品或服务有多么优秀，你的宣传文案有多么精彩，如果无人驻足阅读你的标题，那么一切都将徒劳。本课程是“新手文案课程”系列第二部分，将重点讲解如何撰写引人注目的标题和开场白。 **讲师介绍：** 讲师 Alan Sharpe 自1989年起成为一名专业文案，拥有超过30年的丰富经验，曾在自由职业和广告公司任职。他涉猎各种文案渠道（线上、线下、户外、移动和广播），为苹果、IBM、贝尔、Re/MAX、希尔顿酒店等众多国际知名客户创作过各种文案，包括平面广告、广播广告、电子邮件、销售信、横幅广告、产品包装、宣传册、技术说明、案例研究、标 Slogan 等。他一直致力于文案教学，在Udemy上拥有超过12,000名来自138个国家和地区的学生，是Udemy文案领域的顶尖讲师之一。 **课程内容：** 本课程旨在教授如何捕捉和维持读者的注意力，分享讲师30多年来撰写标题和开场白的经验、技巧和诀窍。学完本课程，你将掌握撰写能够有效吸引注意力的标题，以及能够持续吸引读者阅读正文的开场白。 **课程结构：** 课程分为两个部分： * **第一部分：标题** * 学习每个标题都必须完成的两个关键任务。 * 掌握原创的、富有创造力的标题构思方法。 * 学习九种能够让标题脱颖而出并吸引注意力的撰写方法。 * 涵盖不同场景的标题撰写技巧，包括线下、线上、电子邮件和Google文字广告标题。 * **第二部分：开场白** * 了解开场白在文案中的重要性，仅次于标题。 * 探索多种创意方式来开启正文内容。 * 分享讲师在撰写开场白时遇到的独特挑战。 **实战经验：** 课程充满实用的、循序渐进的建议、工具、技巧和诀窍，这些都源自讲师多年的专业文案经验。课程将运用数十个来自现实生活（线上和线下）的文案案例，教授如何撰写有效的标题和开场白。 **理想学员：** 本课程适合希望突破传统、避免陈词滥调、撰写出独特且引人入胜标题和开场白的文案写作者。如果你的工作需要为他人撰写有说服力的标题和原创开头，那么这门课程将是你的理想选择。 **建议：** 建议学员在报名课程前，仔细阅读课程描述和教学大纲，观看免费预览课程，并阅读学员评价，然后做出决定。
The most important skill in copywriting is the ability to grab attention.You might have the best product or service in the world, and your promotional copy might be amazing, but if no one stops to read your headline, no one will stop to read your copy. Welcome to The Copywriting Course for Beginners, Part Two of Three: Headlines and Opening Lines. About MeI'm your instructor, Alan Sharpe. I got started as a copywriter in 1989. In the years since then, I've worked as a freelancer and as an in-house copywriter at an ad agency.I have written in all of the channels-offline, online, outdoor, mobile and broadcast. I have written print ads, radio commercials, email newsletters, sales letters, banner ads, product packaging, brochures, factsheets, case studies, slogans and plenty more for Apple, IBM, Bell, Re/Max, Hilton Hotels and hundreds of other clients worldwide.I got married, bought a house, and raised two kids on my copywriting salary alone.In case you're wondering, I've been teaching copywriting since 1995. On Udemy, I teach copywriting to over twelve thousand students from one hundred and thirty-eight countries. I am one of the top-rated instructors in the copywriting niche on Udemy.About the CourseThis course teaches you how to do the toughest thing in copywriting-grab and keep attention. I teach you the tips and tricks I've learned in over 30 years of writing headlines and opening lines. At the end of this course, you will know how to write headlines that grab attention. And you'll know how to write opening lines that keep attention.Course StructureThis course is divided into two sections. Section one is all about headlines. You'll learn the two things that every headline you write must accomplish. I'll show you an original way to brainstorm headline ideas that are creative and original. You'll learn nine ways to write headlines that stand out and grab attention. We'll cover how to write offline headlines, online headlines, email headlines, and Google text ad headlines.Section two is all about opening lines. You'll discover why your opening lines is the most important line in copywriting, after your headline. We'll look at the many creative ways you can start your body copy. And I'll share with you the unique challenge I face in writing opening lines.Real-World ExperienceThis course is filled with practical, step-by-step advice, tools, tips and tricks that I've learned over the years as a professional copywriter. I use dozens of examples from the real world of copywriting-both offline and online-to teach you to art of writing effective headlines and opening lines.Ideal StudentI designed this course for copywriters who want to be original, who want to avoid the many boilerplate, lame and formulaic ways of writing headlines and opening lines. If you need to write compelling headlines and original opening lines for a living, then this course is for you.Enroll NowLearn more about the course by reviewing the course description and course outline below. Watch the free preview lessons. Read the reviews from my satisfied students. Then enroll today.
