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所在平台: Udemy |
课程主页: https://www.udemy.com/course/copywriting-for-beginners-part-1-of-5-seven-vital-questions/
课程评论：没有评论
Coursera 课程：《新手文案入门（共三部分）：七个关键问题》 本课程旨在帮助初学者掌握文案写作的核心技巧。课程指出，文案写作的难点不在于写作能力本身，而在于发现产品信息和目标受众的洞察。最优秀的文案写作者是那些善于提出问题的人。 讲师 Alan Sharpe 拥有丰富的文案写作经验，自 1989 年起涉足此领域，曾担任自由撰稿人和广告公司内部文案，涵盖线上、线下、户外、移动和广播等多种渠道。他已撰写过平面广告、广播广告、电子邮件销售信、横幅广告、宣传册、口号等多种形式的文案。自 1995 年起，他开始教授文案写作，在 Udemy 平台上拥有超过一万两千名来自一百三十八个国家的用户，是该平台文案领域的顶尖讲师之一。 **本课程的价值：** * **解答核心疑问：** 课程将解答初学者最关心的两大问题：文案写作究竟是什么？以及如何找到写作素材？ * **明确职业期望：** 学员将了解作为文案写作者应有的职责和要求。 * **掌握前期准备：** 学员将学会如何在开始任何文案写作任务之前，需要提出并回答的关键问题。 **课程结构：** * **第一部分：** * 定义文案写作。 * 描述主要的文案类型和专业化文案。 * 介绍文案的主要两大受众群体。 * 区分易与文案混淆的其他写作类型。 * 提供文案和营销常用术语词汇表。 * **第二部分：** * 深入探讨撰写优秀文案前必须提出的七个问题，包括： * 你要售卖什么？ * 你将在何处进行售卖？ * 你的目标受众是谁？ * 他们为什么要购买？ * 你的竞争对手是谁？ * 在文案中最重要的是要传达什么信息？ * 你希望潜在客户阅读文案后采取什么行动？ * 提供如何研究产品或服务以撰写有效文案的课程。 本课程充满了作者多年来作为专业文案写作者积累的实用、循序渐进的建议、工具、技巧和窍门，并通过大量真实文案案例帮助学员理解文案概念并开始着手写作。 **理想学员：** 本课程特别适合希望撰写引人入胜的广告文案但不知从何下手的写作者。如果你对每天午餐前写一千字促销文案感到畏惧，那么这门课程正是为你量身打造。 **建议：** 详细了解课程描述、课程大纲、观看免费预览课程并阅读满意学员的评价后，即可订阅。
The hardest thing about copywriting isn't knowing HOW to write. It's knowing WHAT to write. Your challenge as a copywriter isn't your ability to write compelling copy. It's your ability to discover insights into what you are selling and who you are selling to. The best copywriters are the ones who ask the best questions. About meI'm your instructor, Alan Sharpe. I got started as a copywriter in 1989. In the years since then, I've worked as a freelancer and as an in-house copywriter at an ad agency. I have written in all of the channels-offline, online, outdoor, mobile and broadcast. I have written print ads, radio commercials, email sales letters, banner ads, brochures, slogans and plenty more. I got married, bought a house, and raised two kids on my copywriting salary alone. I have been teaching copywriting since 1995. On Udemy, I teach copywriting to over twelve thousand students from one hundred and thirty-eight countries. I am one of the top-rated instructors in the copywriting niche on Udemy. Why take this courseThis course answers the two biggest questions that beginning copywriters have. Number one, what is copywriting, exactly? And number two, how do I discover what I should write about? At the end of this course, you will know what is expected of you as a copywriter. And you'll know the questions you need to ask before you start any copywriting assignment. Course structureThis course is divided into two sections. Section one defines copywriting, describes the major types of copywriting, and discusses specialized types of copywriting. It then introduces you to the two main audiences who will read your copy, and describes the types of writing that some people mistake for copywriting. Section one ends with a handy glossary of common copywriting and marketing terms that you need to know before you offer your services as a copywriter. Section two goes into great detail about the seven questions you must ask before you can write great copy. We'll cover what you are selling, where you are selling, who you are selling to, why they should buy, who your competition is, the most important thing to say in your copy, and what you want prospects to do after reading your copy. Section two ends with a lesson on how to research a product or a service so that you can sell it with effective copy. This course is filled with practical, step-by-step advice, tools, tips and tricks that I've learned over the years as a professional copywriter. I use dozens of examples from the real world of copywriting to help you understand what copywriting is, and how to get started on any copywriting assignment. Ideal studentI designed this course for writers who want to write compelling advertising copy, but don't know where to start. If the thought of having to write one thousand words of promotional copy each day before lunch time fills you with dread, then this course is for you. Enroll nowLearn more about the course by reviewing the course description and course outline below. Watch the free preview lessons. Read the reviews from my satisfied students. Then enroll today.
