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所在平台: Udemy |
课程主页: https://www.udemy.com/course/copywriting-class/
课程评论：没有评论
课程名称：《文案写作：掌握2025年的内容写作与文案撰写》 课程概述：您想学习文案写作以便更好地发展业务、增加销售并与客户互动吗？无论您是拥有自己的企业、为他人工作，还是希望成为一名文案撰写人，本课程将涵盖您掌握现代文案写作所需的一切知识。 此文案写作课程的独特之处在于：您将不仅学习到现代文案撰写的最佳实践，还将学习如何为任何类型的企业、品牌或产品发布制定完整的营销活动。课程结束时，您将能够撰写更好的电子邮件、社交媒体帖子、营销活动、视频内容、网页等文案。 立即注册，获取以下内容的即时访问权限： - 5小时的优质视频内容 - 可下载的文案写作活动工作簿 - 包含所有技巧与最佳实践的课程幻灯片 - 有趣的实践活动 - 文案写作模板 - 高级讲师支持 - 终身访问课程更新 在本课程中，您将学习如何： - 结构化有效的营销活动 - 创建品牌的声音与风格 - 分析市场与竞争对手 - 撰写面向消费者（B2C）和企业（B2B）的营销内容 - 撰写能够瞬间吸引注意力的精彩标题 - 为有效的行动召唤撰写良好的着陆页文案 - 撰写促销电子邮件和产品公告 - 提高社交媒体帖子与关注者互动的质量 - 为音频视频内容（如YouTube视频和病毒帖子）撰写文案 - 获取客户并成为一名文案撰写人 此课程适合于： 希望从零开始启动个人业务、品牌或初创企业的任何人。它非常适合希望学习文案写作基础的初学者，以及希望提升技能的营销专业人士。参加课程后，您将获得撰写最佳文案的知识和技能，并了解如何开始承接项目、构建专业投资组合，同时也能制定有效的文案策略，运用于各平台的个人活动。 讲师介绍： 课程由两位讲师授课：Brian Birmingham，他是一位专业文案撰写人，目前在影视、电视和游戏行业从事广告内容、特辑剧本、印刷文案等创作；Phil Ebiner，他是一位视频制作人和在线内容创作者，曾向全球数百万消费者销售产品。如您希望快速轻松学习文案写作，这就是适合您的课程。 期待与您一同学习, Phil Ebiner & Brian Birmingham
Do you want to learn copywriting so you can better grow a business, make more sales, and engage with customers?Whether you have your own business, work for another business, or want to get a job as a copywriter, this course will cover everything you need to know to master copywriting in the modern world.What sets this copywriting course apart?Not only will you learn modern best practices of a copywriter, you will also learn how to put together a complete marketing campaign for any type of business, brand or product launch. By the end of this course you'll know how to write better copy for emails, social media posts, marketing campaigns, video content, web pages, and more. Enroll today and get instant access to:5 hours of premium video contentDownloadable copywriting activity workbookDownloadable course slides with all our tips & best practicesFun practice activitiesCopywriting templatesPremium instructor supportLifetime access to course updatesWith this copywriting course, you will learn how to:Structure an effective marketing campaignCreate a brand's voice and styleAnalyze the market and competitionWrite Business to Consumer (B2C) and Business to Business (B2B) marketing contentWrite great headlines that instantly capture attentionWrite better webcopy for landing pages with effective calls to actionWrite promotional emails and product announcementsWrite better social media posts that create more engagement with your followersWrite for audio visual content such as YouTube videos and viral postsGet clients and land a job as a copywriterand so much more!Who is this course for?This copywriting course is for anyone looking to start a new campaign from scratch for their personal business, brand or start up. This course is great for beginners who want to learn the ins and outs of copywriting and get their start in the profession, and marketing professionals looking to sharpen their skills.Everyone who takes this course will come away with the knowledge and skills to write the best copy for any part of any campaign, and how to start landing projects and building your professional portfolio. You will also come away with a comprehensive strategy and effective copy, that can be utilized across all platforms for your own personal campaign.Who are your instructors?This copywriting course is led by two instructors: Brian Birmingham, a professional copywriter who currently works in the film, television and gaming industry writing ad content, special shoot scripts, print copy and more; and Phil Ebiner, a video producer and online content creator who has sold products to millions of people around the world. If you want to quickly and easily learn copywriting, this is the course for you.Cheers,Phil Ebiner & Brian Birmingham
