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所在平台: Udemy |
课程主页: https://www.udemy.com/course/copywriting-blunders-do-you-make-these-10-common-mistakes/
课程评论：没有评论
课程名称：文案败笔：你是否犯了这11个常见错误？ 课程概述： 本课程旨在帮助你识别并避免文案写作中最常见的10个错误。讲师Alan Sharpe拥有丰富的文案写作和教学经验，他将带领学员深入剖析那些会毁掉一篇好文案的“文案杀手”，包括： * **开门见山不够快** * **缺乏一个明确的核心卖点** * **逻辑不清** * **冗余表达** * **泛泛而谈** * **只谈特点不谈益处** * **自我中心（"臭屁"）** * **缺乏证据的断言** * **没有明确的优惠/价值点** * **没有行动号召** 课程强调，了解这些错误是提升文案质量的关键，学员将学会如何避免它们，从而让文案更清晰、简洁、有说服力。课程特别适合初学者和有志成为文案写作者的人，同时也对希望精进文案技巧的中高级写手有益。讲师甚至幽默地指出，不学习这门课程本身也是一个“第11个错误”。 目标学员： * 渴望成为文案写作者的初学者 * 希望避免在写作中显得不够专业的初级文案写手 * 希望确保文案清晰、简洁、有说服力的中级及高级文案写手 课程收益： * 识别导致文案失败的10个最常见错误。 * 学会避免这些错误，从而提升文案质量。 * 增强在文案写作中的自信心。
You know bad writing when you see it. You know that bad writing is flowery and verbose and full of convoluted sentences. You know that bad writing is filled with typos, grammatical mistakes, inconsistencies and poor reasoning.But do you know what bad copywriting looks like? Do you know bad copywriting when you see it, or when you write it? This course teaches you the ten most common blunders that new and amateur copywriters make. I'm Alan Sharpe, and I'm your instructor. I've been writing copy, and I've been teaching other folks how to write copy, since 1989. I've seen all of these mistakes, and I've even made a few of them myself.The main benefit of taking this course is that you'll learn how to spot the ten most common mistakes that wreck otherwise good copy. Once you learn them, you'll avoid them. You and I are going to look at 10 copy killers. Here they are: Slow in getting to the pointNo single-minded propositionNo logical flowRedundanciesGeneralitiesFeatures onlyNavel gazingClaims without proofNo offerNo call to actionSome of these mistakes you already know about, and you don't make them anymore. But a few of these blunders may have crept into your copy unawares. You'll be glad to learn what they are, and you'll be glad to know how to avoid ruining your copy with any of these common mistakes. I designed this course mainly for aspiring copywriters and new copywriters. The perfect student is someone who is new to copywriting, and who is worried about making mistakes that make them appear incompetent. But this course is also for intermediate and senior copywriters who want to make sure their copy is clear, concise, and compelling. You'll see from the course description that there are ten copywriting blunders to avoid. But there's actually an eleventh mistake as well. And that's the mistake of not taking this course. Despite what some people say, what you don't know CAN hurt you. These copywriting blunders will wreck your copy, and sink your career. So take this course.
