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所在平台: Udemy |
课程主页: https://www.udemy.com/course/conversion-tracking-for-digital-marketing/
课程评论：没有评论
课程名称：数字营销的转化跟踪 课程概述：本课程是数字营销人员全面了解转化跟踪的最佳选择！课程分为7个部分，包含35个视频，时长超过3.5小时，提供深入的实践培训。从理论到实践，帮助您从初学者和中级水平提升到专家级。 课程内容：无论您是刚开始新广告活动的初学者，还是经验丰富的营销专业人士，这门课程都适合您。课程内容涵盖了转化跟踪和分析的不同方面，展示如何按照最佳实践设置跟踪，并利用这些数据分析营销活动。我们讨论了一般的跟踪方面，并关注特定工具和广告平台，包括：Google Ads、Facebook广告管理员、LinkedIn广告、Google Analytics、Google Tag Manager、Unbounce着陆页、Avanser电话跟踪等。所有课程都是在实际的营销平台和工具中录制的，详细指导您如何设置所需的所有内容。完成课程后，您将按照最佳实践完成所有转化跟踪的设置，并全面了解可用的不同跟踪技术和选项。 课程主题包括但不限于： - UTM参数：定义、设置及在Google Analytics中的跟踪 - 跟踪像素：Facebook和LinkedIn跟踪像素的安装以及自定义转化和受众的设置 - Google Tag Manager：添加标签和事件跟踪 - 针对Google Ads的Google Analytics：深入了解Google Analytics如何支持Google Ads等 - 着陆页跟踪：着陆页的跟踪设置 - 电话跟踪：全面理解电话跟踪的运作及其优势，深入了解Avanser。 学员评价： Gerardo Calvo（2020年7月）：“非常好的提示和示例，快速、有效、简洁。” Stefan Mach（2020年1月22日）：“这个课程将最初看似神秘的内容变得简单易懂且易于实施。” Anestis Kalligas（2019年8月）：“他是我见过的最好的深入讲师之一，提供大量的金信息，声音清晰，为这个重要主题提升了一个新的层次。” George Maser（2019年6月）：“课程对Google Analytics、Google Adwords、Google Tag Manager及其如何与FB和LI平台合作提供了深入见解。” Federico（2019年5月）：“与我所寻找的内容非常契合，感谢！” Kara Fidd（2019年3月）：“太有帮助了——我已经在第一节课后学到了很多！” Wojciech Idzikowski（2019年1月）：“一切都做得很好，解说员很棒，课程速度合理，主题选择恰到好处，恭喜！” 关于讲师：Mark在为客户运营数字营销活动方面拥有超过10年的经验，曾为澳大利亚及全球的中小企业和大型知名客户提供服务。
The best course for digital marketers that want to fully understand conversion tracking! 7 Sections, 35 videos and over 3.5 hours worth of in-depth, hands on training. From the theory all the way through to practice, move from beginner & intermediate through to expert.Course Overview:Whether you are a beginner starting a new campaign or a seasoned marketing professional, this course caters for you. The course is broken into components discussing different aspects of conversion tracking and analytics. The course shows you how to setup tracking according to best practice and use tracking to analyse marketing campaigns. We discuss aspects of tracking in general as well as looking at particular tools and advertising platforms. These includes: Google Ads, Facebook Ad Manager, LinkedIn Ads, Google Analytics, Google Tag Manager, Unbounce landing pages, Avanser Call Tracking and more. The course is recorded inside the actual marketing platforms and tools, walking you through how to setup everything you need. After completing the course you will already have setup all your tracking according to best practice as I walk you through it during the course. After completion you will also have a thorough understanding of different tracking techniques and options available to you.Course topics include but are not limited to:UTM Parameters: what are they, how to setup and track in Google Analytics - walkthroughTracking Pixels: Facebook & LinkedIn tracking pixel installation walkthrough including custom conversions and custom audience setupGoogle Tag Manager: Adding tags and event tracking with GTMGoogle Analytics for Google Ads: An indepth look at how Google Analytics can support Google Ads practiceLanding Page Tracking: Tracking setup for landing pagesCall Tracking: A thorough understanding of how call tracking works, the advantages and a look inside Avanser.What Students Are saying:Gerardo Calvo (July, 2020) wrote: "Great tips and examples. Fast, efficient and to the point."Stefan Mach (22nd Jan, 2020) wrote: "Definitely takes something that at first appears mysterious and makes it easy to understand and implement."Anestis Kalligas (August, 2019) wrote:"He is one of the best in depth instructors i have seen. He is an advanced instructor with a lot of gold info to learn. Clear voice. He brings to a next level this imprortant topic. Thank you for sharing your knowledge"George Maser (June 2019) wrote:"...This course provided an insight into Google Analytics, Google Adwords, Google Tag Manager and how it works with FB and LI platforms. Twitter was not mentioned or Pinterest. Tracking Landing pages and Buttons and ATC and Purchase was covered. Very Nice Course. I am going to take it again. Data Studio is new to me."Federico (May 2019) wrote:"Very good match with what I was looking for so far, thanks!"Kara Fidd (March 2019) wrote:"Super helpful- I'm already learning so much after just the first lesson!"Wojciech Idzikowski (Jan 2019) wrote:"Everything is well done. The narration - lector. Speed of the lessen. The way author choose topics. Congratulations"About Mark: Mark has over 10 years experience running digital marketing campaigns for clients. He has worked for SME's as well as major blue chip clients in Australia and worldwide.
