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所在平台: Udemy |
课程主页: https://www.udemy.com/course/conversion-rate-optimisation/
课程评论：没有评论
课程名称：转换率优化（CRO）与Dekker 概述：本课程旨在教您如何进行B2B（企业对企业）的转换率优化，以最大化潜在客户和付费客户的数量。通过战术和战略相结合的方法，优化整个增长营销漏斗。本课程由一位拥有财富100强公司经验和硕士级分析培训的顶级MBA授课。内容包括来自我自己在推动各类公司的增长（如索尼和一个谷歌加速器初创公司）的真实案例，以及来自我同事的建议，他们为包括LinkedIn和Sephora等顶级公司推动了增长。 课程将涉及以下主题： - 利用来自SEMrush等程序的战略转换优化见解来实施“黑客增长”，不需A/B测试 - A/B及A/B/N测试，使用工具如Google Optimize和VWO - 避免常见错误，例如产生微小影响的测试 - 网站/产品内调查 - 最大化转换的最简单技巧 - 各种测试水平及其重要性 - 驱动转换的心理原则 - 数据分析中与转换优化相关的常见错误和经验法则 - 最值得测试的几种创造性策略 - 根据意识阶段进行优化 - 针对每个营销漏斗阶段的最佳内容进行优化 - 定价页面测试 - 防止取消/流失 - 使用互动内容提升转换率 - 利用实时聊天/聊天机器人优化页面性能 - 转换优化工具 讲师有超过11年的市场营销经验，服务于不同规模的公司，并在世界顶尖市场营销学院—西北大学凯洛格管理学院学习数据分析和市场营销，该校由科特勒本身任教。
Learn B2B (business-to-business) conversion rate optimization (conversion rate optimization / CRO) to maximize leads and paying customers. Optimize the entire growth marketing funnel using tactical and strategic conversion maximization approaches from a top MBA with Fortune 100 experience and master's level analytics training. -> Real examples from my own experience in driving growth for companies of various sizes including Sony and a Google-accelerator startup-> Advice from my colleagues who drove growth for top companies including LinkedIn and SephoraHack growth using strategic conversion optimization insights from SEMrush (and other programs) that don't require A/B testingA/B and A/B/N testing using tools such as Google Optimize & VWOKey mistakes to avoid, such as tests that produce tiny impactOn-site/in-product surveysThe single easiest hack to maximize conversionsThe various levels of testing and what's most importantPsychological principles to drive conversionMistakes and rules of thumb when it comes to data analytics for conversion optimizationThe top few creative strategies most worth testingOptimizing based on the stages of awarenessOptimizing based on the content best suited to each stage of the marketing funnelPricing page testsPreventing cancellations / drop-offsUsing interactive content to boost conversionOptimizing page performance using live chat / chatbotsConversion optimization toolsI've been marketing for over 11 years for companies small, medium, and large. I studied data analytics and marketing at the #1 marketing school where Kotler himself works: The Kellogg School of Management at Northwestern University.
