|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/content-writing-training-ali-kamal-12/
课程评论：没有评论
课程名称：内容写作课程 课程概述： 该培训课程为希望通过内容写作开展自由职业的人士提供了良好的机会。课程以渐进的认知方式设计，从第一集开始逐步深入，适合初学者和专门人士。通过各集的学习，知识和技能将逐步增加。在这门课程中，我们将学习以下内容： - 内容形式 - 内容写作者的定义 - 写作内容所需的知识 - 营销基础 - 营销与销售的区别 - 营销与内容写作的区别 - 营销组合 - 内容写作的定义 - 内容写作的目标 - 文案写作、内容写作与内容创作的区别 - 内容营销、剧本写作与SEO写作的区别 - 内容的结构 - 标题及4U原则 - 内容写作中的语言使用 - 研究方法 - 营销漏斗 - 买家画像 - 声音语调 - 品牌声音 - 简要概述 - 文案写作公式 - 搜索引擎优化 (SEO) - 如何在WordPress上撰写文章 - 拼写和语法错误 - 个人作品集的定义及制作方法 - 培训后的下一步计划 欢迎您立即加入我们的密集学习之旅，如有问题，培训结束后请随时与我联系。
This Training is a great opportunity for anyone who wants to start freelancing by writing content.The Training is based on a cognitive gradient starting from the first episode through the rest of the episodes, and it is also designed and intended for beginners and specialists, as with the passage of the episodes we start the process of learning and knowledge increases little by little.Through this training, we will learn everything that comes.- Content Forms- Who is the Content writer?- What do we need to learn in order to be able to write content?- Introduction to Marketing- The difference between Marketing and Selling- The difference between Marketing and Content Writing- Marketing mix- Definition of Content Writing- Content Writing goals- The difference between Copy Writing, Content Writing, and Content Creation- The difference between Content Marketing, Script Writing, and SEO Writing- Anatomical structure of the content- Title and the rules of the 4U's- The language used when writing the content- Research- Marketing funnel- Buyer Persona- Tone of Voice- Brand Voice- Brief- Copy Writing Formulas- Search Engine Optimization- How to write articles on the WordPress board- Spelling and grammatical errors- What is a Portfolio and how do we make it ourselves?- What is the next step after training?You can start with us now on this intensive educational journey, and also after training, you can contact me if you have any questions.
