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所在平台: Udemy |
课程主页: https://www.udemy.com/course/content-strategy-and-planning-in-b2b-marketing/
课程评论：没有评论
课程名称：《B2B营销中的内容策略与规划》 课程概述：这是一个全面的课程，专为B2B品牌营销人员、内容营销机构或希望担任内容策略师的个人设计。课程涵盖了B2B内容策略的“为什么、什么和如何”，提供了丰富的案例以及测验，并包含实用的模板。 课程模块包括： 1. **内容驱动B2B营销**：探讨成功的B2B品牌如何定义内容策略。 2. **设定内容营销目标**：学习如何设定SMART内容营销目标。 3. **定义买家角色**：通过受众研究定义买家角色。 4. **定义品牌声音**：注入个性和情感的内容，确保品牌声音统一，有助于建立更强的品牌形象。 5. **内容主题、支柱内容和话题集群**：最大化优质内容的SEO收益，识别能产生最大影响的主题。 6. **内容规划：发布、推广与内容日历**：通过周密的执行确保内容策略取得成效，包括现有内容审计、内容团队组建及日历创建。 课程提供了来自软件、咨询、办公家具、航空航天、法律服务等多个领域的丰富案例。课程包含24堂讲座、6个测验、一份内容策略模板和一个品牌声音头脑风暴流程文档。 此课程为希望深入了解B2B内容策略的人士提供了有用的工具和知识，可帮助学员有效地规划和实施内容营销策略。
This is a comprehensive course designed for B2B brand marketers, content marketing agencies, or individuals looking to take on the role of a content strategist. This course covers the Why, What, and How of B2B content strategy. There are plenty of examples, as well as quizzes. Students can use the helpful templates provided.The course modules include1. How Content Drives B2B MarketingThe most successful B2B brands have a well-defined content strategy.2. Setting Goals for Content MarketingHow to set SMART content marketing goals.3. Defining Buyer PersonasConducting audience research to define buyer personas.4. Defining Your Brand VoiceThe personality and emotion infused into your content. A clear and consistent brand voice ensures all content is aligned and consistent, and goes towards creating a stronger brand.5. Content Themes, Pillar Content, Topic ClustersMaximizing the SEO benefits of good content. Identify the topics that will create the maximum impact.6. Content Planning: Publishing, Promotion, Content CalendarsWell-planned execution to ensure your content strategy delivers results. Audit your current content, and create your content team and calendar.There are plenty of examples from software, consulting, office furniture, aerospace, legal services, and more.The course includes 24 lectures, 6 quizzes, a content strategy template, and a brand voice brainstorming process doc.
