|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/content-marketing-promotion-lead-generation/
课程评论：没有评论
课程名称：《内容营销：引流内容计划》 课程概述：您是否希望通过内容来增加网站流量并提升潜在客户数量？您正在从事SEO工作，希望改善您创作的内容以生成更多合格的客户线索？本课程结束时，您将能够： - 确定为您的特定网站创建的合适内容类型 - 理解您可能尚未考虑的各种内容类型 - 精确识别从内容创作和推广流程的起点 - 产生大量内容创意，以避免创意枯竭 - 在不想亲自创作内容的情况下，选择四种内容创作的选项 - 知道使用哪些内容推广策略，以广泛推广每一篇内容，从而吸引大量流量 最重要的是，您将拥有一个战略性的方法来创建和推广内容，而不是依赖猜测和模糊不清的结果。您将学会基于实际数据评估内容推广的有效性，从而不断调整内容营销策略，吸引更多的数据。当您以战略为导向时，您将会看到结果；如果缺乏计划和评估，结果将反映这一点。本课程的设计旨在引导您按照内容规划、创作和推广的顺序进行，从而让您看到进展、建立动力，并逐步实现效果。 内容推广的一个美妙之处在于，它能够改善您的SEO工作。如果您决定不使用SEO作为引流渠道，内容推广仍将吸引更多的流量、潜在客户和销售。因此，让我们开始吧！在几个小时内，您将对如何创建和推广内容有更清晰（且战略性）的认识。此外，如果您已经有一个网站，我们将在课程开始时讨论如何识别需要改进和重新推广的现有内容，以便在1到3天内开始获得更好的结果。
Have you wanted to use content to generate more traffic to your website and increase leads to your website?Are you working on SEO and want to improve the content you create to generate more qualified leads? By the end of this course you will be able to:Identify the right type of content to create for your specific websiteUnderstand the various types of content that you're likely not already consideringIdentify exactly where to start with the content creation and promotion process for your unique siteGenerate a lot of content ideas so you don't run out of ideasDecide between 4 options for creating content in case you don't want to be the one to actually create itKnow which content promotion strategies to use to widely promote each piece of content to generate a lot of trafficMost importantly you will have a strategic approach to creating and promoting your content instead of guessing and getting wishy washy results. You will see how to look at actual numbers that will tell you what is and is not working with your content promotion so you can adjust your content marketing strategy as you go and have more data coming in. When you operate with strategy, you get results. When you fail to plan and review what's actually happen, your results will reflect that. This is designed for you to follow the process of content planning, creation and promotion in the order we go through so you will start seeing progress, building momentum and seeing results as you go. The beautiful part of content promotion is that it will improve your SEO efforts and if you decide not to use SEO as a lead generation process, it will still results in you attracting more traffic, leads, customers and sales for your business. Let's get started and within a couple of hours you will be much more clear (and strategic!) on how to create and promote your content. Plus, if you already have a website up, in the beginning of the course we'll talk about how to identify your existing content that should be improved and re-promoted to start generating more results within just 1-3 days.
