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所在平台: Udemy |
课程主页: https://www.udemy.com/course/content-marketing-mastering-your-content-strategy-for-seo/
课程评论：没有评论
课程名称：内容营销：掌握您的内容策略以优化SEO 课程概述：通过精准、优化和深入研究的内容，创建完美的入站营销渠道，吸引理想客户。在本课程“内容营销：掌握您的内容策略以优化SEO”中，您将学习如何制定、开发和执行高效的内容营销策略，吸引理想客户。几乎每个人都会向搜索引擎（如谷歌）查询产品、服务和企业，以获取回答或信息。能够在搜索引擎结果页中排名靠前的企业，能够吸引潜在客户并通过相关内容赢得他们的信任。您是否希望成为这样一家能够在不花费昂贵广告费用情况下吸引理想客户的企业？ 在本课程中，您将学习： - 如何创建高排名内容的内容策略 - 如何为SEO优化内容结构 - 如何研究话题和关键字，以制作高影响力的内容 - 如何优化文本、视频和图片内容 - 如何创建成功的内容营销漏斗 - 如何推广内容并让其呈现在正确的受众面前 - 如何衡量内容营销活动的成功 立即访问本课程，您将获得： - 超过6小时的视频课程 - 可下载的模板和资源 - 内容策略实际案例 - 来自营销专业人士的高级支持和答疑 - 终身访问更新内容的权限 内容策略对您业务的重要性： 内容营销具有极高的性价比，提供惊人的投资回报（ROI）。与传统营销方案相比，内容营销的成本低62%，并且产生的潜在客户数量是传统广告的三倍。内容驱动了更高的转化率，使用内容营销的公司转化率平均为2.9%，而未使用的则为0.5%。决策者更倾向于通过文章而非付费广告获取信息。 内容可以帮助潜在客户在其旅程的每个阶段，并为企业创造更大的销售漏斗。约48%的营销人员为客户的3到5个购买阶段提供专门的内容。内容对许多企业的潜在客户生成管道至关重要，并完美地与媒体消费习惯的变化相契合。 您的讲师：Gary Shouldis是3Bug Media的创始人，一家帮助企业在线生成潜在客户并提升在线影响力的数字营销机构，已有超过12年的经验。他教授的内容是他所实施的策略和战术，以便学生能够学习并自行实施这些策略。
Create the perfect inbound marketing channel by attracting your ideal customers through targeted, optimized and well researched content. In this course, "Content Marketing: Mastering Your Content Strategy For SEO", you will learn how to strategize, develop and execute a highly effective content marketing strategy that will attract your ideal customer.Just about everyone turns to the search engines (Google) to research products, services and businesses and to also get answers to their questions. The businesses that show up at the top of the search engine results are able to capture these potential customers and win their trust by providing them with relevant content and answers to their searches.Do you want to be one of these businesses that is able to attract their ideal customers without spending money on expensive advertising campaigns?In This Course You Will Learn:How to create a content strategy that will rank content high in the search engine resultsHow to structure your content so it is optimized for SEOHow to research topics & keywords so you can create high impact contentHow to optimize text, video and image based contentHow to create a successful content marketing funnelHow to promote your content and get it in front of the right peopleHow to measure success for your content marketing campaignsGet Instant Access To This Course:6+ hours of video lessonsDownloadable templates and resourcesReal examples of content strategies in actionPremium support and answers to all your questions from marketing professionalsLifetime access to updatesWhy a Content Strategy Is Critical For Your Business:Content marketing is incredibly cost-effective and offers amazing ROI. Compared to traditional marketing programs, content marketing costs 62% less and generates approximately three times the volume of leads over traditional forms of advertising. (DemandMetric)Content drives higher conversions for businesses. On average, conversion rates are six times higher for companies and brands using content marketing than those that are not using it, at 2.9% vs. 0.5%, respectively. (Aberdeen Group)Decision makers trust content over other forms of marketing. 80% of executives and business owners prefer to receive information about a company through articles rather than paid ads. (Stratabeat)Content offers amazing long-term ROI for businesses. 1 in 10 blog posts are "compounding," meaning that organic search steadily increases traffic to these posts over time. (HubSpot)Buyers trust content. The majority of B2B service and product buyers - 95% - consider content as trustworthy when evaluating a company and its offerings. (DemandGen)Content can help prospective customers at every stage of their journey and create a much larger sales funnel for businesses. Almost half - 48% - of marketers support between three and five of their customers' purchasing stages with specialized content. (LinkedIn Technology Marketing Community)Content is becoming critical to the purchasing process. 9 out of 10 B2B product or service buyers say that online content has had a moderate to major impact on their purchasing decisions. (Lenati)Content has become vital to many companies' lead generation pipelines. Lead generation, sales, and lead nurturing are the top three organizational objectives for content marketing, at 85%, 84%, and 78%, respectively. (Content Marketing Institute/MarketingProfs)Content aligns perfectly with shifts in media consumption habits. Almost three-quarters of marketers - 72% - believe that branded content is significantly more effective than traditional magazine advertisements. (Custom Content Council)Content compliments traditional sales techniques perfectly. Approximately half of marketers - 49% - are producing content to align closely with various stages of the typical consumer sales cycle to aid sales teams and increase cross-departmental sales enablement. (LookBookHQ)Your Teacher:Gary Shouldis is the founder of 3Bug Media, a digital marketing agency that has been helping businesses generate leads online and grow their online presence for over 12 years. He teaches his students the exact strategies and tactics that his agency implements for clients so they can learn and implement these strategies themselves.
