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所在平台: Udemy |
课程主页: https://www.udemy.com/course/content-marketing-masterclass-2020/
课程评论：没有评论
课程名称：内容营销：重新审视您的内容创作策略 课程概述：欢迎参加内容营销大师班，这是一本完整的指南，旨在利用数字内容的力量推动您在现代世界中的商业增长。在本课程中，您将学习规划和执行内容营销策略所需的所有知识，帮助您的业务向前发展。到课程结束时，您将掌握成功营销产品和服务所需的所有工具。以下是我们将涵盖的一些内容： 1. 经典营销基础：了解“旧世界”营销的基本原则，适合初学者。 2. 内容营销要素：学习什么是内容营销，其运作方式、讲述引人入胜故事的方法，以及如何创建详细的买家画像以指导策略。 3. 网站设计：优化您的网站以进行内容营销，建立一个高效的引流机器。 4. 生成内容创意：开发一个系统来了解您的受众，并持续生成新的内容创意。 5. 内容格式与再利用：熟悉各种内容格式，并学习如何通过再利用已创建的内容，创造源源不断的新鲜内容。 6. 搜索引擎优化（SEO）：了解所有优化网站以获得搜索引擎自然流量的技巧。 7. 内容推广：学习积极推广您的内容，并从多种渠道引导流量。 8. 邮件营销：利用有价值的注册激励措施来扩大您的邮件列表，将客户引入销售漏斗，并与观众建立更深的关系。 9. 外部营销渠道：了解诸如Facebook、Twitter和Instagram等平台如何融入您的整体内容策略。 希望在课程中见到您！
Welcome to the Content Marketing Masterclass, a complete guide to growing your business in the modern world using the power of digital content.In this course, you'll learn exactly what it takes to plan and execute a content marketing strategy that drives your business forward. By the end, you'll have all the tools you need to successfully market your products and services in the digital age.Here are some of the things we'll cover:Classic Marketing Fundamentals: Basic principles from the "old world" of marketing that you'll need to understand for this course. Beginners are welcome here!Content Marketing Essentials: What content marketing is, how it works, how to tell a compelling story, and how to create detailed buyer personas to guide your approach.Web Design: How to optimize your website for content marketing and build a well-oiled, lead-generating machine.Generating Content Ideas: Develop a system for getting to know your audience and consistently generating new content ideas.Content Formats & Repurposing: Get familiar with various content formats and learn how to create an endless stream of fresh content simply by repurposing what you've already created.SEO (Search Engine Optimization): Everything you need to know to optimize your site for search engines and drive free, organic search traffic to your content.Content Promotion: Learn to actively promote your content and drive traffic from a variety of sources.Email Marketing: Use valuable opt-in incentives to grow your email list, bring people into your sales funnel, and build deeper relationships with your audience.External Marketing Channels: Learn how platforms like Facebook, Twitter, and Instagram can tie right into your overall content strategy.With all of that in mind, I hope to see you inside!
