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所在平台: Udemy |
课程主页: https://www.udemy.com/course/content-marketing-funnel-for-creators-q/
课程评论：没有评论
**课程名称：** 内容营销漏斗为创作者 **课程概述：** 本课程旨在帮助内容创作者理解并构建有效的营销漏斗，以引导潜在受众从陌生人转化为忠实粉丝、客户乃至品牌拥护者。 营销漏斗通常被划分为三个主要阶段： * **漏斗顶部 (TOFU - Top of Funnel):** 吸引广泛的潜在受众，让他们了解你的存在。 * **漏斗中部 (MOFU - Middle of Funnel):** 培养潜在受众的兴趣，让他们更深入地了解你的内容、产品或服务。 * **漏斗底部 (BOFU - Bottom of Funnel):** 将有高度意向的受众转化为实际的客户或支持者。 课程指出，与传统的“无损”漏斗不同，营销漏斗并非所有进入顶部的受众都能顺利抵达底部。转化过程存在个体差异，所需时间也各不相同。作为内容创作者，目标是尽最大努力促使尽可能多的受众进入下一阶段。受众越接近漏斗底部，他们就越投入，与创作者的关系也越有价值。 **核心要点：** * **理解客户旅程：** 营销漏斗描绘了客户从不知晓到支持的全过程。 * **分阶段培育：** 在漏斗的每个阶段都需要耐心细致地培育潜在受众。 * **内容的重要性：** 任何一条内容、一封邮件或新产品/服务都有可能促使受众迈出关键一步。 * **目标：** 最大化受众从漏斗顶部到底部的转化率。 * **投资回报：** 越接近漏斗底部，受众的投入度越高，关系越具商业价值。
A marketing funnel describes the customer journey from those who do not know you yet to those who want to become your followers, customers, and brand advocates. Marketing funnels are divided into three main stages that make up a complete funnel. You have the top of the funnel, or TOFU, the middle of the funnel, or MOFU, and the bottom of the funnel, BOFU. Oftentimes, the marketing funnel diagram is represented by an image of a plastic funnel. This comparison is somewhat misleading, however, as a cooking funnel ensures that everything you put in at the top comes out at the bottom without any spillages. A marketing funnel, however, is slightly different in that not everyone at the top of the funnel will make it to the bottom of the funnel. And those that do might make it at a different timeframe. As you can see in this funnel example, only 20 out of the 100 people have made it to the end of the funnel. It took over six months for the first 10 of those people to get there, and 10 of them got there in 24 hours. As a content creator, your task is to do what you can to ensure as many people as possible make it to the next stage of your marketing funnel. The closer to the bottom of the funnel they get, the more invested they are as followers and customers, and the more lucrative your relationship is with them. You should be nurturing your prospects at each different stage of the funnel and be patient with them. You never know what piece of content, what email, or what new product or service will make them take the next step in your funnel.
