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所在平台: Udemy |
课程主页: https://www.udemy.com/course/consumer-behavior-understand-your-customer/
课程评论：没有评论
《消费者行为 - 了解您的客户！》这门课程将深入探讨消费者行为的概念及其重要性，并教授您如何深入了解您的客户。课程内容涵盖多种研究方法，包括定性和定量的数据收集技术。 您将学习到如何有效地进行消费者研究，并初步了解定性研究和定量研究在数据分析上的区别。通过一个小型公司的案例，课程将引导您了解了解客户的各个步骤和方法，包括研究的必要性、目的、技术等。 课程将从客户、营销人员、业务经理和销售人员等不同角色的视角进行讲解，帮助您全方位地理解消费者行为。此外，课程还将鼓励您进行一些小型项目和任务，以便更好地掌握如何以及为何进行此类研究。
This course will introduce you to the concept of consumer behavior, its importance, and how you can work on understanding your customer. This will allow you to know the different methods of carrying out research for this very purpose, the qualitative and qualitative data collection methods, and a lot more. Customer research cannot be done properly until you know how to carry out research. Furthermore, apart from the ways and tools that the research can be carried through, this course will briefly introduce you to data analysis. Data analysis is different for qualitative research and quantitative research. Moving ahead, taking an example of a small company, this course will take you through the different steps and ways of knowing your customer well. It will also walk you through the exact need, the purpose, the technique, and a lot more. We will talk from the perspective of customers, of marketers, of business managers and also a salesperson. There is a lot to learn from this and it will give you enough to also ponder and carry out some small personal-limited projects and tasks that will allow you to get hold of how and why to carry out this kind of research.
