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所在平台: Udemy |
课程主页: https://www.udemy.com/course/consumer-behavior-r/
课程评论：没有评论
**课程名称：** 消费者行为学 **课程概述：** 本课程深入探讨消费者行为的奥秘，揭示人类潜意识在购买决策中的重要作用，以及意识如何随后介入。课程将详细剖析消费者在购买、使用和处置产品或服务过程中所经历的各个环节，并深入分析影响这些行为的多种因素。 **核心议题包括：** * **消费者类型：** 了解不同类型的消费者及其行为特征。 * **消费者行为在忠诚度中的作用：** 探讨消费者行为如何塑造和影响客户忠诚度。 * **消费者行为模型：** 学习和理解经典的消费者行为模型。 * **决策过程的步骤：** 详细解析消费者从认知需求到最终购买的决策流程。 * **如何减少认知失调：** 掌握在购买后减轻消费者疑惑和不适的方法。 * **影响消费者行为的因素：** 全面分析内外部因素对消费者选择的影响。 * **消费者行为与价值驱动因素：** 探究消费者行为如何与关键的客户价值驱动因素（例如：时间价值、注意力价值、生活价值、接入价值）相联系。 **课程价值：** 通过对消费者行为的深入分析，您可以更准确地识别客户最重视的价值驱动因素。在此基础上，您能够优化营销策略和产品设计，以更好地满足和驱动“时间价值”、“注意力价值”、“生活价值”和“接入价值”这四大关键客户价值。 **长期收益：** 随着与品牌的长期互动，品牌能更深刻地理解客户的需求和期望，从而建立稳固的客户关系。这将直接促进销售增长，提高客户留存率，并最终实现可持续的盈利。 **教学大纲：** （无）
Every human being's subconscious mind is responsible for making decisions much before the conscious one interferes. ‘Consumer Behavior' involves studying the processes a consumer uses to make purchase decisions, to dispose of purchased goods or services and study the factors that influence purchase decisions and the use of products. We will discuss in details about some important topics, like: Types of Consumers, Role of Consumer Behavior in Loyalty, Model of Consumer Behavior, Steps of Decision-Making Process, How to Reduce Cognitive Dissonance, Factors Influencing Consumer Behavior, Role of Consumer Behavior & Value Drivers.You can analyze your consumers to understand consumer behavior to find out which customer value driver do they consider most important.Based on your consumer behavior studies, you can then modify your marketing strategies and product offerings to foster the following four key customer value drivers:Value for TimeValue for AttentionValue in my LifeValue of AccessAs the consumer continues to deal with a brand for a long time, the brand tends to explicate a better insight of customer's needs and expectations. Through this, a great relationship can be developed between them. This will result in selling of more products and retain the business with the consumers which finally leads to profitable business.
