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所在平台: Udemy |
课程主页: https://www.udemy.com/course/consumer-behavior-advancing-understanding-in-digital-age/
课程评论：没有评论
课程名称：数字时代的消费者行为：深化理解 课程概述：“数字时代的消费者行为”深入探讨了现代消费者在日益数字化的世界中的思维、情感和行为。该课程连接了心理学、技术和营销之间的关系，为学习者提供了消费者行为的坚实基础及其在实际营销策略中的应用。 课程内容包括九个全面的模块，涵盖消费者行为的关键驱动因素。学习者将首先研究消费者需求、体验和决策过程的核心概念。课程还将深入探讨企业社会责任（CSR）、价值创造与共同创造的作用，以及影响消费者行为的新兴数字营销趋势。 您将获得关于技术和数字接触点影响的洞见，学习如何利用这些工具来塑造消费者互动。同时，课程将讨论消费者决策中的伦理考量，帮助您在做出营销决策时具备负责的知识。 随着课程的推进，您将研究消费者在购买过程中的角色、知觉、学习和记忆的心理因素，以及自我概念和个性如何影响购买决策。课程还将涵盖态度、知识和在线社区的影响，以及影响者和口碑营销在塑造消费者观点中的日益重要性。 课程结束时，您将具备应用消费者行为洞察的专业知识，以设计有效的营销策略、改善客户体验，并适应正在重塑现代市场的快速数字化转型。
"Consumer Behavior: Advancing Understanding in Digital" offers an in-depth exploration of how modern consumers think, feel, and behave in an increasingly digital world. This course bridges the gap between psychology, technology, and marketing, providing learners with a solid foundation in consumer behavior and its applications in real-world marketing strategies.Throughout the course, learners will engage with nine comprehensive modules that cover the key drivers of consumer behavior. You will start by examining the core concepts of consumer needs, experiences, and decision-making processes. The course will delve into the role of Corporate Social Responsibility (CSR), value creation, and co-creation, alongside emerging digital marketing trends that influence consumer behavior.You will gain insights into the impact of technology and digital touchpoints, learning how to harness these tools to shape consumer interactions. Ethical considerations in consumer decision-making will also be addressed, equipping you with the knowledge to make responsible marketing decisions.As the course progresses, you will explore consumer roles in the buying process, the psychological factors of perception, learning, and memory, and how self-concept and personality affect purchasing decisions. The influence of attitudes, knowledge, and online communities will be covered, alongside the growing importance of influencers and word-of-mouth marketing in shaping consumer opinions.By the end of the course, you will have the expertise to apply consumer behavior insights to design effective marketing strategies, improve customer experiences, and adapt to the fast-paced digital transformation that is reshaping the modern marketplace.
