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所在平台: Udemy |
课程主页: https://www.udemy.com/course/consulting-business/
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课程名称：与Dekker一起的咨询业务增长：获取更多客户！ 课程概述：本课程旨在教授如何发展成功且盈利的咨询业务，无论你是自由咨询师还是管理咨询公司。内容结合了学术研究、来自麦肯锡等顶级咨询公司的顾问的建议，以及我自己的咨询业务经验。课程中的关键咨询课题包括： - 咨询公司和自由咨询师最成功的增长策略 - 咨询专业化工作簿，介绍四种专业化方向 - 博士研究成果，分析最成功的专业服务公司如何实现增长 - 在竞争激烈的咨询市场中获得定价权和竞争优势 - 通过自动邮件和其他技术便宜地获取咨询客户 - 如何成为客户可信赖的顾问 - 如何快速、便宜且有利可图地扩展咨询业务 - 如何定价咨询服务以最大化利润 - 如何说服潜在客户购买你的咨询服务并持续购买 - 不会使你破产的客户获取各种方法 - 来自麦肯锡和AT Kearney等顶级管理咨询公司的最佳实践 我的咨询资历包括： - 西北大学凯洛格管理学院的工商管理硕士 - 前市场副总裁、部门主管和董事会成员 - 向一些美国收入最高的顾问学习，如麦肯锡和AT Kearney - 拥有独立咨询师和财富100强公司的工作经验 本课程基于学术研究及直接的MBA经验，帮助你建立一个高盈利、快速发展的咨询业务。
Learn how to grow a highly successful and profitable consulting business - whether you're a freelance consultant or run a consulting firm. This course is based on academic research, advice I learned from top consultants at companies such as McKinsey, as well as my own personal in the consulting business. Key consulting lessons in this course:The #1 most successful growth strategy for consulting firms and freelance consultantsConsulting specialization workbook with the 4 ways to specializePhD research on what drives growth in the most successful professional service firmsAchieving pricing power and competitive advantage in the competitive consulting businessHow to acquire consulting clients cheaply through automated emails and other techniquesHow to become a trusted advisor to your clientsHow to scale your consulting business quickly, cheaply, and profitablyHow to price your consulting business services to maximize profitsHow to persuade prospective clients to buy your consulting services-and to keep buying your servicesVarious approaches to client acquisition that don't break the bankBest practices from top management consulting firms such as McKinsey and AT KearneyMy consulting credentials:Master of Business Administration from Northwestern University's Kellogg School of ManagementFormer VP of Marketing, Division Director, and Board DirectorLearned from some of the highest paid consultants in the USA from companies such as McKinsey and AT KearneyExperience as an independent consultant and as a Fortune 100 employeeBuild a Highly Profitable, Fast Growing Consulting Business Based on Academic Research & Direct Experience of an MBA
