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所在平台: Udemy |
课程主页: https://www.udemy.com/course/conduct-content-audit-for-seo/
课程评论：没有评论
**课程名称：** 如何进行SEO内容审计 **课程概述：** 本课程旨在帮助您提升内容SEO表现。通过内容审计，您将能够： * **识别“赢家”与“输家”：** 明确哪些内容表现良好，哪些需要改进，并采取相应的优化措施。 * **精通Excel技巧：** 掌握Excel的关键功能，方便地处理和细分数据。 * **利用数据决策：** 学会运用各项指标辅助您做出明智的决策。 * **发现高回报的内容机会：** 找到最具潜力的内容优化方向，实现“性价比最大化”。 在内容审计中，我们会审视网站页面，并根据“删除 (Delete)”、“重定向 (Redirect)”、“改进 (Improve)”或“保留 (Keep)”的原则来决定后续处理方案，并指导您完成这些操作。 **课程内容亮点：** * **创建初始URL列表：** 学习如何生成待审计页面的URL清单。 * **获取与合并数据：** 掌握下载流量和反向链接数据的方法，并利用VLOOKUP函数将其添加到电子表格中。 * **数据筛选与分析：** 学会使用过滤器对数据进行细分和初步分析，为决策提供支持。 * **WordPress中的删除与重定向：** 了解如何在WordPress中执行URL的删除和重定向操作。 * **页面改进策略：** 提供关于如何优化现有页面的实用建议。 * **优先级排序：** 学会识别需求最迫切的话题，从而优先更新页面。 **适合人群：** * 希望在线上成功营销的网站所有者。 * 渴望吸引更多自然流量的博主。 * 以网站内容为职业的人士。 **重要提示：** 进行内容审计需要历史数据支持，建议至少拥有过去3个月（或更长）的网站分析数据，尤其是当网站流量较低时。 **讲师介绍：** 本课程由一位SEO顾问精心制作，期待在课程中与您相遇！
Interested in ramping up the SEO performance of your content? You need a content audit. When you conduct a content audit for SEO you will:Determine your winners and losers - and get clear on what action you need to take to fix your losers.Leverage key Excel features - so you can manipulate and segment your data with ease. Use metrics to aid your decision making Identify your "biggest bang for your buck" content opportunitiesIn a content audit we review our pages to decide on action: Delete, Redirect, Improve or Keep, and then implement that action. We will walk through both in this course.Overview:In this course you will learn:How to create your initial spreadsheet of URLs that you want to audit.Where to download traffic and backlinks data and how to add it to your spreadsheet using vlookup.How to use filters to segment and pre-analyze your data for your decision making.How to delete and redirect URLs in WordPress.Ideas for improving your pages.How to prioritize your page updates by identify which page has the topic that is in most demand.English captions available. This course is for you if:You are a website owner that wants to successfully market onlineYou are a blogger that wants to attract more organic trafficYou work on website content for a livingPLEASE NOTE!You need historical data for a content audit. This means having access to analytics data for your site for at least the past 3 months (and longer is better especially if you have low traffic). See you in the course!I'm a SEO Consultant and I have really enjoyed putting this course together for you. See you on the inside!
