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所在平台: Udemy |
课程主页: https://www.udemy.com/course/comprehensive-healthcare-marketing-course/
课程评论：没有评论
课程名称：全面医疗营销课程 课程概述：欢迎参加由Scientissimum开发的健康营销在线课程！本课程将为您提供现代医疗营销技术的基础和高级知识。您将学习成功网站结构的组成部分、搜索引擎优化、品牌建设、新患者的主动和被动获取方式、声誉管理、提高患者流量以及改善部门间与目标市场之间的沟通等内容。课程总时长为5小时，包括最终作业。课程由Scientissimum医疗营销机构的首席营销官Emil Z.博士主讲，包含五个互动视频讲座，每个课程都与前一个课程紧密相连，从而确保良好的学习流程。在第五节课结束后，您需要回答关于本在线课程所涉及主题的快速问题。此课程非常适合医生、行政人员、营销人员以及希望了解医疗领域复杂系统的人士。请注意，参加此课程的学员应具备基本的计算机和互联网知识，了解一些常见的医学术语将更有帮助。完成课程并提交最终答案后，您可以获得一份数字证书。
Welcome to the Health Marketing online course developed by Scientissimum! We are happy to have you with us. This course will provide you with basic and advanced knowledge of modern healthcare marketing techniques. In this course, you'll learn the anatomy of successful website structure, search engine optimization, branding, active and passive ways to acquire new patients, how to manage your reputation, improve patients' foot traffic, and enhance communication between your departments and your target market. The total duration of this course, including the final assignment, is 5 hours. There are five interactive video lectures with presentations led by the Chief Marketing Officer of Scientissimum Healthcare Marketing Agency, Emil Z., Ph.D., MPH. Each course is a continuation of the previous one, so you have a good learning flow between lectures. After class number five, you will have to answer quick questions on topics covered in this online course. This course is ideal for physicians, administrators, marketers, and those who are seeking to understand the complex system of the healthcare arena. Please note that whoever starts this course should have some basic knowledge of computers and the Internet in general. Additionally, it helps to know some of the common medical terminologies.If one desires, after completing the course and submitting your final answer, a digital certificate could be issued to the student.
