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所在平台: Udemy |
课程主页: https://www.udemy.com/course/complete-programmatic-media-buying-mastery-2020/
课程评论：没有评论
课程名称：程序化媒体购买精通课程 课程概述：如果你希望提升职业生涯，这里是你从零开始学习程序化媒体购买的理想之地。程序化广告是当今全球最广泛使用的广告策略之一，也是一个价值数十亿的行业。程序化广告利用自动化技术进行媒体购买，利用数据洞察和算法在正确的时间以合适的价格向合适的用户展示广告。本课程是一个逐步指南，将教你如何进行程序化媒体购买。 我们的讲师，Abhishek Singh Rajpurohit，是一位具有超过10年经验的前广告商，现为社交/数字媒体企业家，与多个知名品牌和机构有过合作。他根据自己的真实经验和案例设计了本课程，并分享了帮助他与客户建立长期关系和发展业务的具体方法和技巧。 本课程包含4个部分、35个视频，总时长超过2小时的高级指南。课程内容涵盖理论学习到实际操作，为您提升媒体购买技能打下坚实基础。完成本课程后，您将掌握程序化媒体购买的基本知识，准备好运行自己的业务。 每节课包括： - 深入的视频讲解 - 使用实时账户的演示 希望您享受本课程的学习！
Go from Beginner to AdvancedIF YOU ARE LOOKING TO ADVANCE YOUR CAREER.This is the RIGHT PLACE for you to learn from SCRATCH about programmatic media buying.Programmatic Advertising is one of the most widely used advertising strategies currently across the globe and currently is a billion dollar industry Programmatic advertising is the use of automated technology for media buying. Programmatic media buying utilizes data insights and algorithms to serve ads to the right user at the right time, and at the right price.This course is a step-by-step guide to teach you Programmatic Media BuyingOur instructor - Abhishek Singh Rajpurohit (ex-advertiser turned social/digital media entrepreneur with over 10 years of experience working with prestigious brands and agencies) has designed this course using his real-life experiences and examples.He also shares the EXACT methods and tricks that have helped him in building long-lasting relationships with clients and in growing his business.This course includes 4 Sections, 35 videos, and over 2-hour worth of advanced Guide. From the theory, all the way through to hands-on practice, take your Media Buying skills to the next level.You will also get a solid hold from basic to the expertise of Programmatic Media Buying and how it works. After completing this course, you will be loaded with the knowledge and ready to run your business.Each lesson includes:An in depth video lessonA screencast walk through using a live accountI hope you enjoy the course!
