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所在平台: Udemy |
课程主页: https://www.udemy.com/course/complete-pro-seo-course/
课程评论：没有评论
课程名称：《从初学者到专业人士的完整SEO课程》 概述： 您是否希望学习搜索引擎优化（SEO）？是否在获取排名和寻找可靠信息方面感到困扰？本课程旨在将您从完全初学者培养为有效的SEO从业者，帮助您深入了解搜索引擎的工作原理。课程由具有17年代理经验的SEO专家马克·威廉姆斯-库克设计，他曾为Expedia、SEMrush和日立等客户提升排名，并在诸如BrightonSEO等活动中培训了数百人。 课程适合： 本课程适合任何水平的SEO从业者，无论是完全新手还是希望提升技能的专业人员，并特别适合以下人群： - 数字营销人员 - 代理机构员工 - 内部营销/SEO人员 - 博主 - 文案撰写者 - 商业拥有者 - 营销策略师 课程内容： 1. SEO框架方法：本课程注重建立对搜索引擎工作原理的深刻理解，而不只是教您短期有效的策略。掌握这些知识将帮助您建立自己的战略和战术，超越竞争对手。 2. 技术SEO：讲解搜索引擎如何爬行、渲染和索引网页的基本知识，并介绍如何实施schema、canonical和hreflang标签。 3. 内容SEO：学习关键字和意图研究，制定内容规划，避免常见问题，并优化网站内容以提升排名机会。 4. 链接构建：链接仍然是谷歌排名的重要因素，课程将深入探讨各种链接构建策略、战术和工具。 所覆盖工具： 本课程将介绍如何使用以下工具： - RankMath SEO插件 - Screaming Frog - Sitebulb - SEMrush - Majestic - AlsoAsked - Keywords Everywhere - AnswerThePublic - Google Trends 通过本课程，您将获得最新的SEO信息和策略，提高您的数字营销技能，助您在竞争中脱颖而出。
Do you want to learn Search Engine Optimisation (SEO)?Are you struggling to get rankings and find reliable information online?Working in digital marketing and want to take your skills to the next level?Thank you for joining us as we build: The Complete SEO Course From Beginner To Professional.We've committed to making this the most comprehensive SEO course you'll find online. It will take you from an absolute beginner to an effective SEO practitioner with an advanced understanding of search engines.The course was designed from the ground up by Mark Williams-Cook, an SEO veteran with 17 years of agency experience getting rankings for clients such as Expedia, SEMrush, and Hitachi, training hundreds of people to do SEO at events such as BrightonSEO as well as building, ranking and selling his own web businesses.Not only will you get an in-depth understanding of how search engines work but you'll also get the most up-to-date information on the strategies and tactics being used at the most successful SEO agencies.Who is this course for?This course is for anyone, at any level of SEO from absolute novices to agency specialists looking to enhance their skill set.Digital marketersAgency staffIn-house marketers / SEOsBloggersCopywritersBusiness ownersMarketing strategistsWhat does this course cover?A framework approach to SEO: Rather than teach you a set of tactics that will have a limited shelf-life, this focuses on building a solid understanding of the fundamentals of how search engines work and what they are trying to achieve. It is this knowledge that will allow you to build your own strategies, come up with your own tactics and out-pace your competitors. That's how you rank #1!Technical SEO: We'll take you from an understanding of how search engines crawl, render and index the web, through to the details of how to get your hands dirty and implement schema, canonical and hreflang tags.Content SEO: You'll learn about keyword and intent research, how to plan your content to avoid common issues such as cannibilisation, and most importantly a proven process to optimise your website content to give it the best possible chance of ranking.Link building: Links are still one of the most important ranking factors in Google. We'll go through the details of different link-building strategies, tactics, and tools.What tools do you cover?In this course, we will give you an insight into using tools such as:RankMath SEO PluginScreaming FrogSitebulbSEMrushMajesticAlsoAskedKeywords EverywhereAnswerThePublicGoogle Trends
