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所在平台: Udemy |
课程主页: https://www.udemy.com/course/complete-guide-to-retargeting-on-google-facebook-youtube/
课程评论：没有评论
课程名称：全面指南：在谷歌、Facebook 和 YouTube 上进行重定向 课程概述： 本课程是全新的，旨在教授如何在多个平台上进行有效的重定向（Retargeting）。课程由 Ilana Wechsler 主讲，她是一位专注于 PPC（按点击付费广告）的专业人士，同时也是悉尼大学的讲师。随着消费者在多个平台和设备上进行研究，学习如何有效地进行重定向变得尤为重要。本课程将帮助你了解如何利用这一强大的营销策略重新吸引曾经访问过你网站的潜在客户。 重定向是一种有效的再营销策略，能够帮助企业重新与以往的网站访问者互动，从而提高转化率。研究表明，大多数网站仅从 5% 的流量中获得销售，而重定向旨在激励剩余的 95% 的流量，最终实现更高的投资回报率。 在本课程中，您将学习： - 重定向（或再营销）的基本概念 - 如何开始重定向广告 - 如何设置跟踪以监控广告效果 - 如何在 AdWords、Facebook 和 YouTube 上创建重定向广告 - 逐步操作指南，确保正确实施广告活动 - 如何避免向已经购买的客户展示广告的错误 - 更多实用技巧和策略 如果你希望成为重定向广告的专家，这门课程正适合你。课程将不断更新，确保你与谷歌的最新变化保持同步。如果你对课程不满意，可以在购买后的 30 天内申请全额退款。 立即点击注册，快速获取课程内容！
**This Course Is BRAND NEW** Ever wondered how businesses do such clever retargeting? Want to learn how to retarget across MULTIPLE platforms? Retargeting on multiple platforms is extremely powerful. After all, that is how your customers behave online - we live in a multi platform world where people research on multiple platforms and multiple devices. This is your chance to learn from someone who implements those exact campaigns? My name is Ilana Wechsler, and I run a dedicated PPC agency. We specialise in ONLY PPC - so that means we are masters at our craft. I also teach in-person at Sydney University (in Australia) - so I am also a teacher on this subject. So here is your opportunity to learn from someone who not only does this for a living, but also teaches this subject. What is Retargeting? As you most likely know, most websites only get leads and sales from 5% of all their traffic. So, what about the remainder 95% of the traffic that comes to your website. Retargeting is a great way to re-engage your past website visitors to entice them to come back again and again, and hopefully buy. There is a reason SO many businesses do retargeting..because it works. AND, it usually yields the highest Return On Investment. So, if you want to learn how to run PROFITABLE retargeting campaigns, then this course is for you. In This Course, You Will Learn: The EXACT process we use to create retargeting campaigns for our clients. We assume no knowledge at all, so we walk you through the basics. You will learn: What is retargeting (or otherwise known as remarketing)?What is the best place start?How to set up all the tracking so I can be sure I know what is working and what is not?How to create retargeting campaigns in AdWords, Facebook AND YouTube.Step-by-step, live walk-throughs how to do implement the campaigns the RIGHT way.How to be sure you are NOT showing ads to people who have already purchased (classic mistake!).And LOTS more So, if you are looking at becoming a master at Retargeting, then this course is for you. ------------------------------------------------------------------------------ This course will be continually updated so you can be sure you will kept up to date with all the constant changes that Google make. Click Enrol Now to access the course instantly. And of course, if you are not satisfied with this course, you will receive a full refund for up to 30 days after your purchase.
