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所在平台: Udemy |
课程主页: https://www.udemy.com/course/complete-guide-etsy-print-on-demand-usa-suppliers/
课程评论：没有评论
这个 Coursera 课程“Etsy + 按需打印 + 美国供应商完全指南”旨在教授学员如何建立一个成功的 Etsy 和 Shopify 独立站。课程将**分步指导**您完成整个过程，从**产品研究和开发**入手，重点关注“**冲动型购买**”产品，即在特殊时期为亲友购买的商品。 您将学习以下内容： * **Etsy 平台操作**：包括创建和优化 Etsy 商店，以及利用 Etsy 平台自带的流量来产生销售。 * **Shopify 独立站搭建**：在 Etsy 取得成功后，课程将指导您将业务扩展到您自己的 Shopify 商店，以提高利润率。 * **Dropshipping**：学习如何找到可靠的**美国供应商**，并实现产品的代发货。 * **Facebook 广告投放**：课程将教授一个**简单易懂的“5 CBO 方法”**，帮助您有效地利用 Facebook 广告吸引顾客。 * **品牌建设**：强调建立一个**真实的、有品牌的企业**，而不仅仅是一个快速的代发货商店。 课程的整体进度安排如下： 1. **产品研究与创意**：找到核心产品和确定美国供应商。 2. **品牌建设**：为您的业务打造专业的品牌形象。 3. **Etsy 商店创建与优化**：上传产品并进行转化优化。 4. **Etsy 广告推广**：快速产生销售。 5. **Shopify 商店扩展**：将业务迁移至 Shopify，并进行店铺设计。 6. **Facebook 广告投放**：通过广告策略吸引大量客户。 7. **客户订单管理与广告扩展**：学习如何管理日常运营和扩大业务规模。 本课程旨在让初学者也能轻松理解和实践，帮助您从零开始建立一个盈利性的在线业务。
The Complete Etsy Print-on-Demand Store & Product Creation using USA-based suppliers.During this course, you can expect to learn the ins and outs of Esty, Shopify, Dropshipping, and Facebook Ads.It seems like a lot but we walk you through the process, step-by-step, so it's easy to understand and even simpler to implement.We dive into product research and creation first. During this time, we are going to find "passion products" that we can dropship ourselves. These are products that are considered 'impulse buys' because they are generally for a loved one during a special time.We all know how we spend more than we have to during gift seasons.We're going to be taking advantage of these moments.Once we begin generating sales on Etsy, we are going to expand into our very own Shopify store so that we can keep more of each sale!Since Shopify isn't going to send us buyers (like Etsy does), we are going to branch off into Facebook Ads to begin sending ourselves waves of customers.If Facebook Ads seems like a daunting task, don't worry - I used to be petrified of them as well.Until I learned to K.I.S.S. - (keep it simple, stupid!)We use a very basic and easy to follow strategy called the 5 CBO Method. This is where we test 5 quick audiences with simple ad structures and Facebook will figure out which one is best!So to recap, this will be the progress we are making throughout the course:We're going to get started with product research and ideas. We need to find that flagship product we want to sell as our own.Once we have our product and confirm our USA supplier, we are going to get into branding. We're building a REAL business, not a quick dropshipping store. We need to look authentic.After that, we're going to build our Etsy store and upload our products, making sure they are optimized for conversions.At the end of our Etsy phase, we are going to activate ads and see how quickly we can generate sales!Once we've confirmed our product is a winner, we will expand our store into Shopify.After Shopify is fully set up and designed - we are going to activate Facebook Ads!From there, it's all about managing customers, orders, and scaling your ads.I hope to see you inside the course!
