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所在平台: Udemy |
课程主页: https://www.udemy.com/course/complete-google-tag-manager-guide-2025-beginner-to-advanced/
课程评论：没有评论
**课程名称：** 2025 Google Tag Manager 完全指南：从入门到精通 **课程概述：** 本课程是您掌握 Google Tag Manager (GTM) 的终极资源，内容涵盖所有核心功能，并提供实际操作演练。它被誉为互联网上最全面的 GTM 课程，内容深度与广度并存，旨在让您彻底理解 GTM 的概念并能独立应用。学完本课程后，您将能够胜任在线业务搭建或为客户管理 GTM 账户。 **课程亮点：** * **全面深入：** 包含 38 个详细视频课程，涵盖 GTM 的方方面面，从基础概念到高级应用。 * **实操导向：** 强调实际操作和应用，展示如何运用 GTM 的各项功能。 * **循序渐进：** 内容按 GTM 主题划分，层层深入讲解每个概念及其实现方式。 * **应用广泛：** 教授如何在 Wix, WordPress, Shopify, Squarespace 等主流平台以及任何网站上安装和配置 GTM。 * **关键功能覆盖：** 包括 Google Analytics 4 (GA4) 设置、Google Ads 再营销、Facebook Pixel、触发器类型、内置变量、用户自定义变量、数据层应用、自定义 HTML 标签等。 * **问题解决：** 提供调试和故障排除技巧，帮助您应对可能遇到的问题。 * **附加价值：** 包含 1 个测验和 1 个作业，提供学生讨论论坛访问权，并可随时向讲师提问。 * **无忧保障：** 提供终身访问权限和 30 天 100% 退款保证。 **主要学习内容：** * GTM 基础：介绍 GTM 的概念、必要性、Chrome 插件、账户创建及安装方法。 * 平台集成：演示 GTM 在 Wix, WordPress, Shopify, Squarespace 及任意网站上的安装。 * GTM 界面与最佳实践：熟悉 GTM 界面，学习命名规范和最佳考虑因素。 * 营销追踪：设置 GA4、Google Ads 再营销、Facebook Pixel。 * 数据追踪与分析：学习滚动距离追踪、出站链接追踪、转化追踪、页面查看器追踪等。 * 变量与触发器：掌握内置变量、用户自定义变量以及各种触发器类型。 * 数据层运用：理解数据层的作用，以及如何使用数据层实现动态数据追踪。 * 高级 GTM 应用：包括自定义 HTML 标签、容器共享、时间触发器等。 * 调试与发布：学习在发布新版本前进行测试和调试。 **谁适合学习：** 任何希望深入了解和使用 Google Tag Manager 的人士，包括营销人员、网站分析师、数字营销专家以及希望提升网站追踪和营销效果的企业主。 **立即加入，开启 GTM 精通之旅！**
Hi Guys,Welcome to my Complete Google Tag Manager Guide 2025: Beginner to Advanced!In my course you will learn everything about Google Tag Manager. I have created video lessons on every feature of Google Tag Manager. You will get to see the real practical implementation of how to use every feature of this product.This is the most detailed course on Google Tag Manager you will ever find on the internet. I have created different sections based on different topics of Google Tag Manager and in each section, I have gone in-depth into explaining the concept of each feature and how to practically implement it in Google Tag Manager.This course will give you a 100% understanding of Google Tag Manager and after going through this course you will be capable of applying these concepts in building your own online business or handling Google Tag Manager accounts of your clients. At such a low price, you're going to get 38 detailed video lessons, 1 Quiz & 1 Assignment. A complete access to our student discussion forum, and the ability to ask me any questions you may have as you progress through the course.On top of all that, you get lifetime access and a 30 day, 100% money back guarantee!Topics you will learn in this course:- What is Google Tag Manager and Why Do You Need it- Useful Chrome Plugins For Working With Google Tag Manager- Create a Google Tag Manager Account- The Overview of 5 Google Tag Manager Installation Methods- Setup Google Tag Manager on Wix- Setup Google Tag Manager on Wordpress- Setup Google Tag Manager on Shopify- Setup Google Tag Manager on Squarespace- Inject Google Tag Manager Container to any Website- GTM Interface Overview- Best Practices & Considerations- Naming Conventions- Google Analytics 4 Setup & Publishing The First Version- Google Ads Remarketing Setup- Testing & Debugging Before Publishing a New Version- Facebook Pixel Setup- Copy Tag and Export Container- Troubleshooting Problems You Might Encounter- Time Triggered Tags Part 1: Custom Facebook Events For Remarketing- Time Triggered Tags Part 2: Time on Site With Google Events- Scroll Distance Tracking Part 1: The Basic- Scroll Distance Tracking Part 2: Time Triggered- Click Tracking Part 1: Outbound Links- Conversion Tracking Part 1: Simple Google Ads Conversion Tracking- Trigger Types in Google Tag Manager- Built in Variables- User-Defined Variables- Implementing GA4 Event Tag with GTM- Creating a Specific Page Trigger- Storing Measurement ID in User-Defined Variable- Tracking Clicks & Sending to GA4- Adding Details about Clicks and Sending to GA4 Events- Track Button Clicks in GA4 via GTM- Capture JavaScript Errors with GTM and Send to GA4- Tracking if users are viewing a particular section, image, banner etc.- Introduction to Data Layer- Using Data Layer with GTM- Pulling Values from Data Layers- Dynamic Data Addition in Data Layer and using custom event in GTM- Custom HTML Tag - Executing HTML and JavaScript- Share Containers - Export and Import GTM ContainersThank you so much for checking out my course. I look forward to seeing you in the course. So wait no more!Click on the 'Buy now' button and join my course today!! Also check out my other courses!!
