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所在平台: Udemy |
课程主页: https://www.udemy.com/course/complete-email-course-for-professionals-and-entrepreneurs/
课程评论：没有评论
课程名称：专业人士终极电子邮件沟通课程 课程概述：电子邮件是当今业务沟通中最受欢迎和广泛使用的平台之一，近年来在商业中的应用大幅增长，成为了沟通的不可或缺的一部分。电子邮件使您能够通过个人化和基于许可的方式与客户进行直接交流。在竞争激烈的环境中，每一分钱都至关重要，因此抓住机会的能力尤其重要。本课程由企业家、投资者和导师Aaishwarya Chandra主讲，旨在提升您的书面沟通技巧，确保您能够紧抓每一个机会。 课程内容： 第一部分：引言 探讨电子邮件营销作为连接潜在和现有客户的有效方式，了解电子邮件的历史及其在商业中所扮演的角色，评估最适合您业务的各种平台。 第二部分：撰写优秀电子邮件的关键要素 学习有效商业电子邮件的基本组成部分，包括主题行、抄送和盲抄送、附件等，这些看似微小的元素对邮件营销的成功至关重要。 第三部分：撰写易懂邮件 掌握撰写能够实现目的的电子邮件的艺术，关注写作的意图、语气和目的，学习如何正确称呼收件人、撰写吸引点击的主题行、明了表达等。 第四部分：受众与目的 了解如何识别和针对正确的受众，处理客户反馈和投诉的技巧，确保您的营销工作能够真正获得回报。 第五部分：电子邮件应用 探索如何选择合适的电子邮件应用程序以提高转化率，无论是用于工作、商业还是个人网络，这门课程将帮助您创建引人关注的电子邮件。 现在就报名参加课程，提升您的电子邮件沟通能力，助您在职业生涯中脱颖而出！
Email is one of the most popular and widely used communication platforms for business. The use of email in business has grown significantly over the years, and it is now a vital part of business communication, making it worth learning.Email empowers you to engage directly with customers on a personal, individual, and permission-based basis. In today's highly competitive environment, every penny counts, especially when you're running a business. Taking advantage of marketing opportunities - at no cost to the company - is an opportunity that should not be missed.Join Aaishwarya Chandra, Entrepreneur-Investor-Mentor on this amazing journey to upgrade your written communication skills through professional email course, so that you never miss out on any opportunity ever.Part 1_INTRODUCTIONEmail marketing is a powerful way to reach potential and current customers, but it's important to make sure that your emails are relevant, personalized, and engaging.But before anything else, it's a good idea to first understand the history of emails and how it became popular. We will learn the various role email plays along with evaluating various platforms best suited for your business.Part 2_KEY ELEMENTS OF CRAFTING A GOOD EMAILEmail is a time-tested, tried and true method of getting your message across to others. There are many elements that go into an email for business, and if you want to be successful with your email marketing, you need to know what they are.Before heading towards the technical aspects of emailing, we'll start from the very basics where we will learn about each element that creates a successful email. In this module you will learn different elements like Subject line, carbon copies and blank carbon copies popularly known as CC and BCC, attachments and much more. These elements might look tiny but contribute a lot toward the success of your email marketing campaign.Part 3_CRAFTING EASY TO UNDERSTAND MAILSCreating an email that fulfils the purpose is a true art but you must have a thorough understanding of different factors that influence the art of writing. Intention of writing, tone, purposes are some of the factors that matters.The module focusses on,Why addressing the recipient or reader is crucial and the right ways to address themSkill the art of writing the subject line, that stimulates click.Learn the importance of tones and expressions in your mails.Best industry practices for Call To Action, Signatures, and Attachments.Learn how to avoid mistakes and grammatical errors.Part 4_AUDIENCE & PURPOSEThe ultimate goal of all your efforts and marketing is to get the attention from the audience it is aimed at. But the foremost thing which you must look at is acknowledging and targeting the right audience. Your marketing efforts will pay only if you target the right audience.Also, you will encounter situations where your audience raises queries, complaints, feedbacks and in the worst cases may even sound rude. Here your skill to handle those clients and mails patiently will come in handy, which we will cover in this section through various real-world situations that may arise at work place.Part 5_EMAIL APPLICATIONSIt's not a secret that email marketing is one of the most powerful tools to drive revenue and conversions. However, it's not easy to find the right email application to use in order to achieve high conversion rates. The first thing that you should know about email marketing is that it doesn't have to be complicated. In fact, many businesses are using just one single app for their entire marketing purposes. This is because there are many different types of apps with different features and functionalities. It all depends on your needs and the kind of results you want to get in the end.No matter whether you intend to use emails for jobs, business or even personal networking, this course is the only course you need to create stunning and engaging emails that drive your desired Call-To-Action.So, what are you waiting for? Enroll now and start learning a skill that can actually help you earn more!
