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所在平台: Udemy |
课程主页: https://www.udemy.com/course/complete-content-digital-marketing-plan-from-scratch/
课程评论：没有评论
课程名称：从零开始的完整内容与数字营销计划 概述：本课程聚焦于如何通过正确的营销渠道和信息，让客户看到你的品牌并进而吸引他们。你将学习到如何创作相关且有价值的内容，成为受信赖的资源，从而赢得更多的业务。当你的内容能够在最适合你的渠道中为你的品牌创造曝光时，真正的魔力便会产生。让你的业务持续产生客户的关键是战略性思维及持续有序地执行正确的策略。没有清晰的路线图，这一过程可能会让人感到困惑。本课程帮助你掌握强大的技能，使你的业务前进、脱颖而出，并在市场中获取关注。 课程内容结合了我在过去十年中为各类公司（从成熟企业到初创公司）开发和实施营销策略所学的经验，提供一个可操作的逐步培训项目。课程不仅教授战术执行，还展示了制定个性化数字营销和内容策略的关键决策。你将了解理想客户及其购买旅程，找到适合你的商业模式的最佳营销渠道，并明确帮助你提升销售的资产、资源和主题。 课程包括大量行业示例、指南和模板，确保每个业务都能应用。你将学习实用、可操作的策略，适用于任何预算。 课程主要内容包括： - 目标受众：识别理想客户的问题，并利用洞察力构建营销信息和定位。 - 买家旅程：理解受众如何通过购买旅程，并在每个阶段与他们互动，建立信任，最终达成转化。 - 数字营销策略：找到最佳的客户获取渠道，迅速实现效果并接触到受众。 - 内容策略：基于资源和限制制定合适的内容策略。 - 内容构思：根据受众的需求和兴趣产生内容主题。 - 内容日历：将内容整理成易于使用的日历，确保战略规划与资源可见。 - 内容推广：制定内容推广和分发计划，让未来客户看到你的有价值资源。 - 生成潜在客户和增长电子邮件列表：将网站访客转化为潜在客户，并通过内容增长电子邮件列表。 - 营销漏斗与智能CTA：通过在关键位置设置智能行动号召，提升网站中最有价值内容的曝光，增加潜在客户和销量。 - 分析：衡量内容绩效，以便根据有效策略规划新举措。 此课程专注于快速实施，内容务实且明确，无冗余成分，提供快速取得成果所需的实际步骤。 适合人群： - 企业家、营销人员、自由职业者、教练/顾问，在线销售服务或实体产品。 - 刚开始接触营销，希望第一次就做对。 - 渴望方向、清晰度及强大竞争力营销技能的企业主、企业家或营销人员。 - 希望学习永恒原则而非随机营销策略的人。 报名没有要求，只需开放心态，保持好奇，并愿意学习和实施所学内容。期待在课堂上见到你！
It all comes down to this: getting clients coming through the door from seeing your brand online as a result of picking the right marketing channels and messages.When you know how to create relevant and helpful content in a way that provides value to your audience, you become a trusted source and ultimately win more business.And when that content also leads to exposure of your brand in the channels that are most relevant for you, that's when the real magic happens.Getting your business to generate customers regularly requires strategy and the ability to execute consistently and systematically on the right strategies. Without a road map, the process can be incredibly overwhelming.This course allows you to acquire a powerful skill set that will propel your business forward, differentiate yourself and get the spotlight in your market space.I've taken everything I've learned from developing and implementing marketing strategies and programs for both established companies and startups from different industries over the course of a decade and channeled it into an actionable, step-by-step training program that not only teaches you the tactical execution, but shows you the key decisions behind developing your personalized digital marketing and content strategies.From understanding your ideal customer throughout their buyer's journey to finding the perfect combination of marketing channels that work for your type of business and nailing down your assets, resources, and topics that will help increase your sales, this course covers it all.All packed with guides, templates and lots of examples from different industries so that every business can see how it would work for them.You'll learn practical, actionable and easy to implement strategies for any budget.Here's what you'll learn:Target Audience: Uncover your ideal customer's pains and use your valuable insights to structure your marketing messaging and positioning.Buyer's Journey: Understand how your audience passes through the buyer's journey and how you can interact with them at every stage to establish trust and ultimately convert.Digital Marketing Strategy: Find the perfect combination of customer acquisition channels that will achieve rapid results and get you in front of your audience in no time.Content Strategy: Develop the right content strategy based on your resources and constraints.Content Ideation: Come up with content topics based on what people are looking for and what they want and need.Content Calendars: Organize your content into easy-to-use calendars so that you plan strategically and have visibility into your assets at all times.Content Promotion: Develop a content promotion and distribution plan to get your valuable resources in front of your future clients.Getting leads and growing your email list: Turn your website visitors into leads and grow your email list through content.Marketing funnels and smart CTAs: Get more eyeballs on your most valuable content and increase leads and sales by placing smart calls-to-action in key places on your website.Analytics: Measure your content performance so that you can plan new initiatives based on what worked for you.This course is actionable, focused and designed with rapid implementation in mind. There's no fluff, giving you the actual steps you need to take for fast results.Who is this course for?You're an entrepreneur, marketer, freelancer, coach/consultant selling services or physical products onlineYou're just getting started with marketing and want to make certain you do it right the first timeYou're a committed business owner, entrepreneur or marketer who wants direction, clarity and a powerful and competitive marketing skillsetYou want to learn timeless principles, not random marketing tacticsThere are no requirements necessary to enroll, I only ask that you come open-minded, curious, and ready to learn and implement what you learn.Looking forward to seeing you inside!
