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所在平台: Udemy |
课程主页: https://www.udemy.com/course/complete-content-creation-content-marketing-guide/
课程评论：没有评论
**课程名称：** 完整内容创作与内容营销指南 **课程概述：** 本课程由经验丰富的专业内容创作者 Shelley Benhoff 主讲，旨在为您提供一份全面的内容创作和内容营销指南。无论您是想创作高质量的文字、音频还是视频内容，或是希望制定成功的营销计划，本课程都能满足您的需求。 Shelley 将分享她自 2015 年以来在内容创作领域的宝贵经验，包括如何在不依赖大量粉丝的情况下，通过创作细分领域的内容实现六位数的收入。课程将深入讲解从内容概念化到最终发布的整个流程，帮助您创建引人入胜且高质量的内容。 **课程内容涵盖：** * **内容概念化：** 学习如何选择主题和格式，并提供练习和工作表，助您快速入门。 * **文字内容创作：** 指导您在 10 分钟内创建 WordPress 博客，使用 Canva 设计网站，并发布您的第一篇博客文章。 * **音频内容创作：** 讲解如何购买麦克风、搭建家庭录音棚，使用 Audacity 录制和编辑音频，以及发布有声读物。 * **播客入门：** 涵盖播客格式规划、使用 Calendly 安排嘉宾、使用 Riverside fm 录制播客，以及通过 Anchor 将播客发布到各大平台（如 Apple Podcasts, Spotify, Audible）。 * **视频内容创作：** 教授灯光设置、使用 Camtasia 录制和编辑视频，以及了解后期制作流程。 * **YouTube 发布与直播：** 指导您创建 YouTube 频道、发布视频、使用 Canva 创建缩略图、选择 YouTube 视频标签，并使用 Streamlabs OBS 进行直播。 * **SEO 基础：** 讲解 SEO 原理，如何使用 Google Trends 和自动完成功能寻找关键词，通过 Google Analytics 了解受众，以及在 WordPress 中使用 Yoast SEO。 * **内容推广：** 涵盖如何为社交媒体重新利用内容、使用 Buffer 安排内容发布、获取粉丝，以及最重要的——内容创作者的职业道德。 **课程特色：** 课程包含多个练习、工作表和实操演示，分享了 Shelley 屡经验证的专业内容创作方法。她还将分享她的工作室设置，并提供她多年来使用过的设备和软件列表，帮助您快速启动。 **学习成果：** 完成本课程后，您将掌握创建高质量内容所需的技能，并学会如何通过专业的营销计划进行推广。这些知识可用于发展个人品牌、推广业务或在内容营销领域寻找工作。 **期待您加入本课程！**
Welcome to my course on content creation and content marketing, your complete guide to creating professional content for written, audio, and video formats and creating a successful content marketing plan.My name is Shelley Benhoff and I have been a professional content creator since 2015. I make six figures creating very niche content without hundreds of thousands of followers. In this course, I will walk you through everything I have learned about creating content and a content marketing plan to help you create content that is high-quality and engaging for your audience.By the end of this course, you will have the skills that you need to create and promote high-quality content.In this course, we will review my entire process for content creation including:Content Conceptualization: Selecting a topic and format including assignments and worksheets to help you get started quickly.Creating Written Content: Creating a WordPress blog in under 10 minutes, designing your website using Canva, and publishing your first blog post.Creating Audio Content: Buying a microphone and setting up a home studio, recording and editing audio tracks using Audacity, and publishing an audiobook.Starting a Podcast: Planning your podcast format, scheduling guests using Calendly, recording a podcast using Riverside fm, and publishing your podcast to every popular network including Apple Podcasts, Spotify, and Audible using Anchor.Creating Video Content: Setting up lighting, recording and editing video using Camtasia, and reviewing the post-production process. Publishing Videos on YouTube and Streaming: Creating a YouTube Channel, publishing videos to YouTube, creating YouTube video thumbnails in Canva, selecting YouTube video tags, and streaming with Streamlabs OBS.Understanding SEO Basics: Learning how SEO works, finding keywords using Google Trends and autocomplete, understanding your audience using Google Analytics, and using YoastSEO for WordPress.Promoting Your Content: Repurposing content for social media, scheduling content using Buffer, getting followers, and most importantly, content creator etiquette!This course includes several assignments, worksheets, and walkthroughs featuring my own tried-and-true methods in creating professional content. I will walk you through my entire studio setup and provide you with a list of equipment and software that I have used over the years to help you get started quickly.This course covers my entire workflow for creating content, and you should walk away with the tools that you need to get started creating content that is high quality and promote your content using a professional content marketing plan. You can apply this knowledge to grow your personal brand, advertise your business, or get a job in content marketing.With all of that in mind, I hope to see you inside!
