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所在平台: Udemy |
课程主页: https://www.udemy.com/course/competitive-selling/
课程评论：没有评论
《竞争性销售》课程概述：**在被动时代寻求主动销售的优势** 本课程旨在帮助您在竞争激烈的专业销售领域脱颖而出。它不仅传授理论，更提供行之有效的实用技巧，助您成为一个主动出击的销售人员，在与潜在客户建立关系的同时，获得更高的回拨率。您将学习如何设计销售管道，以便将精力集中在正确的客户身上，并规划一个多触点流程，以缩短销售周期。 **主要内容和学习目标：** * **定义竞争性销售：** 理解什么是竞争性销售，并掌握超越竞争对手的方法。 * **主动掌控销售流程：** 学会如何将时间聚焦在愿意承诺的潜在客户身上，从而更好地掌控销售进程。 * **建立高层关系：** 了解如何在组织中从高层入手，以获得最大的价值并缩短销售周期。 * **设计呼叫路线图：** 学习如何规划具有明确通话目标的呼叫路线。 * **创建引人入胜的语音留言：** 掌握能够获得回拨的语音留言技巧。 * **争取关键的“下次约定时间（Next Set Time）”：** 理解“下次约定时间”的重要性，以及它如何促进建立基于互信互重的关系，从而促成更多业务。 * **规划多触点流程：** 学习如何规划一个能够提高回拨率的多触点销售过程。 * **建立每周系统：** 掌握一个系统的每周工作流程，帮助您聚焦于五个活跃的销售机会，并追踪关键绩效指标（KPI）。 * **理解销售关系的四个层次：** 认知销售关系的不同发展阶段。 本课程采用“极具吸引力”的 Bigger Brains 师生互动教学风格，提供高质量的高清内容。
Proactive selling in a reactive worldWant to gain the edge you need to be successful in the highly competitive world of professional sales? This course doesn't just give you theories … it gives you tried and true techniques to be a proactive caller while building relationships with your prospects and getting more calls back. Learn how to design a pipeline so you can focus your time on the right accounts, and plan a multi-touch process that shortens the sales cycle.Authors and teachers Stacia Skinner and Marisa Pensa will introduce you to the most important concepts of their Competitive Selling program. By the end of this course, you will know how fighting for a Next Set Time helps you build the relationship towards mutual trust and respect-and more business.Topics covered include:Starting high in an organizationDesigning a calling roadmap that keeps you focused on the objective of the callLeaving intriguing voicemails that get you a call backGaining a critical "Next Set Time"Implementing a weekly system that helps you narrow in on five active opportunities and track Key Performance IndicatorsObjectives. You will be able to:Define competitive selling and describe ways to out-perform your competitionStay in control of the sales process by focusing your time on the prospects who are willing to commitDescribe the four levels of a sales relationshipDefine a Next Set TimeIdentify where to start in an organization to get the biggest bang for your buck and shrink your sales cyclePlan a multi-touch process that gets you more calls backImplement a weekly system to focus on the top opportunities each week and track Key Performance IndicatorsHigh-quality HD content in the "Uniquely Engaging"TM Bigger Brains Teacher-Learner style!
