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所在平台: Udemy |
课程主页: https://www.udemy.com/course/competitive-analysis-and-research/
课程评论：没有评论
Coursera 课程《竞争性分析与研究》总结： 本课程由经验丰富的 Omar Khan 讲授，他拥有超过十年的经验，帮助三百多位客户实现创业构想。课程旨在帮助有抱负的企业家和初创企业清晰了解行业状况，并为企业优化战略方向。 通过本课程，学员将深入学习： * **竞争性分析入门：** 理解竞争性分析的重要性及其在市场中的作用。 * **竞争对手公司信息研究：** 学习如何调研竞争对手的公司背景、规模、组织架构等。 * **竞争对手产品研究：** 掌握评估竞争对手产品功能、定价、优势与劣势的方法。 * **竞争对手目标客户研究：** 学习如何识别和分析竞争对手的目标客户群体。 * **竞争对手营销策略研究：** 深入了解竞争对手的营销渠道、策略和推广方式。 课程还将提供**竞争性分析模板**，帮助学员系统地进行分析。 如果您希望了解竞争对手的动态，明确自身品牌的差异化优势，并在快速变化的市场中保持竞争力，本课程将为您提供循序渐进的指导和实用的工具。
Welcome to my course on 'Competitive Analysis and Research'!Competitive analysis is very necessary for aspiring entrepreneurs to have clear understanding of the conditions in an industry. It helps your established startup or venture to refine its strategic directions. Comparing objectives, products, services, integrations, marketing strategies may yield distinguishable points that your brand/company can use over your competition. If you're interested in finding out what your competitors are doing, then you should definitely take this course to learn everything you need in step by step process. In order to stay relevant in the marketplace of tomorrow, you must understand and keep track of your competition.If you are finding it difficult to decide how to do competitor analysis then you will love this course. In this course you will learn about: - Introduction to Competitor Analysis- Researching Competitors Company Details- Competitor Products Research- Competitor Target Customers Research- Competitor Marketing Strategy ResearchI also provide competitor analysis template with this course.My name is Omar Khan and I have more than 10 years of experience in helping more than 300 clients to bring their ideas to reality! I am here to help bring your idea to reality by connecting the dots for you.
