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所在平台: Udemy |
课程主页: https://www.udemy.com/course/communications-in-the-supply-chain/
课程评论：没有评论
**课程名称:** 供应链中的沟通 **课程概述:** 本课程旨在深入探讨现代供应链与物流（SC&L）中的沟通过程。强调良好的沟通对于建立品牌形象、声誉、信誉和权威至关重要，它能够影响公众的观点和行为。无论是制造商、生产商、零售商还是供应商，都需要确保一致且连贯地将信息传达给内外部的所有受众。 课程重点内容包括： * **品牌建设与价值传达:** 强调发展强大的品牌定位，传达公司价值，尤其是在产品差异化日益困难的今天。 * **社交媒体与技术的影响:** 分析社交媒体和技术的发展，以及直接与最终消费者互动能力的提升，如何增加供应链的复杂性，消费者对个性化跨渠道互动的期望。 * **全渠道零售的挑战与机遇:** 探讨全渠道零售为零售商带来的多重销售机会，以及其对运营模式和上游供应链造成的运营混乱，如何在整合电子商务采购量的同时，实现“随处购买、随处满足、随处退货”的无缝消费体验。 **课程价值:** 本课程为学员提供一个实用的视角，以了解和应对数字时代和全渠道零售环境下供应链沟通的复杂性，以及如何在日益互联互通的世界中提升企业在该领域的竞争力。 **重要提示:** 目前课程有推广价29美元，之后将恢复原价149美元。课程包含新讲座和更新内容，并提供支持。
Important notes: Current promotional price is $29, but will increase to $149 New lectures and updates Support Good communications is about developing image, reputation, credibility and authority. It influences opinion and behaviour all organisations have to communicate. They have no choice. They must influence all those groups around them, upon which their success relies, by the projection of their actions and reactions. Manufactures, producers, retailers, suppliers all have to make sure their messages are communicated consistently and coherently to every audience both inside and outside of the business. Development of a strong brand positions a range of products and services a company brings to the market. It conveys the value of the company. Branding is increasingly important where product differentiation is less easy to establish. The rise of social media and technology and the ability to deal direct with the end consumer, is generating significant complexity in the supply chain. As today's consumers have been conditioned by multiple industries, to expect personalised interactions across different channels. It is all about customer connectivity. Omnichannel retailing has created multiple sales opportunities for retailers. Simultaneously it is creating havoc in their operating model and upstream supply chains, whilst they attempt to integrate the e-commerce purchasing volumes. Allowing them to develop the buy-anywhere-fulfil anywhere and return anywhere retail consumer experience. This course provides a practical examination of the communication process within the modern SC & L.
