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所在平台: Udemy |
课程主页: https://www.udemy.com/course/communicate-for-business-write-email-close-the-loop/
课程评论：没有评论
Coursera 课程总结："商务沟通：写作、邮件、闭环" 本课程是一门关于商务沟通的综合性训练，旨在帮助学习者掌握在不同场景下进行清晰、有效的沟通。课程共包含三个部分： **第一部分：商务写作与理解** 本模块侧重于商务写作的实践技巧，强调为繁忙的读者撰写清晰、简洁的文档。学习者将掌握： * **抓住重点：** 如何通过最佳实践，使文字直达要点。 * **恰当的语气：** 学习如何选择最能传达信息的语气。 * **组织结构：** 如何有效地组织内容，确保读者易于理解。 **第二部分：撰写高效邮件** 本模块专注于商务邮件的写作，因为邮件传递的信息远不止表面文字。学习者将学会： * **构建沟通：** 如何结构化邮件内容，使之更具说服力。 * **保护形象：** 写作风格对个人品牌和公司形象的影响及管理。 * **纠正常见错误：** 避免在邮件写作中常见的语法和表达错误。 **第三部分：完成沟通闭环** 本模块聚焦于沟通的落地与执行，帮助学习者设计能够推动变革项目的沟通计划。学习内容包括： * **需求分析：** 了解沟通的核心需求和目标受众。 * **沟通策略设计：** 制定有效的沟通策略。 * **内容创作：** 打造能够触动和激励受众的内容。 * **他人参与：** 如何有效地调动他人的积极性，实现沟通目标。 本课程由专业写作者担任讲师，内容涵盖从语法规则到受众连接的各个方面。每个模块设计灵活，可根据个人时间安排分段或集中学习，总计完成时间约需1小时。
Clear communication isn't always as easy as it sounds. This course will help you express your ideas in traditional genres as well as digitally. You'll also learn how to communicate to create lasting change in your organization: successfully engage the people who have to respond to the initiative.Course 1: Write for Business & To Be UnderstoodWrite for your busy readers by following best practices to craft clear & concise documents.Hit the Right toneChoose the Best WordsOrganize for UnderstandingCourse 2: Write Effective emailsYour email messages say more than you think; write your way to the top with effective emails.Construct your CommunicationProtect Your ImageCorrect Common ErrorsCourse 3: Close the Communication LoopDesign a communication plan that makes sure your change initiative gets put into action.Conduct a Needs AnalysisDesign Your Communications StrategyCraft Your ContentEngage OthersDeveloped by instructors who write professionally, this three course bundle covers everything from practical tips for pesky grammar rules to guidelines for connecting with your audience. Each component is designed to be completed in short time allotments, or all at once, to suit your schedule. It will take approximately 1 hour to complete the entire bundle.
