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所在平台: Udemy |
课程主页: https://www.udemy.com/course/commercial-skills/
课程评论：没有评论
Coursera 课程《商业技能之产品人必备》内容摘要 本课程旨在帮助产品经理掌握成为优秀产品管理者所需的商业、金融和战略技能。通过学习，学员将能够： 1. **深入理解业务：** 深刻了解自身业务、市场和行业，从而打造对客户和企业都有价值的产品。 2. **快速评估商业模式：** 能够迅速分析和对比不同业务，并自然而然地反向推导各类商业模式。 3. **掌握盈利能力和单位经济效益：** 深入理解公司盈利能力、利润率以及单位经济效益，优化产品和业务的财务表现。 4. **构建收入模型：** 跳出自我的思维定式，建立以假设和收入驱动力为核心的收入模型，识别关键营收因素并预测未来收入。 5. **梳理成本结构：** 将成本进行有效分类，识别关键成本驱动因素，并能从零开始搭建成本结构。 6. **识别机会与评估权衡：** 敏锐地发现增长收入和降低成本的机会，并利用课程提供的框架优化行动优先级和评估权衡。 7. **构建和沟通商业提案：** 能够用领导层、金融和投资者能够理解的语言进行沟通，提升商业提案的说服力。 总而言之，本课程将赋予您“商业超能力”，使您能够制定出更具战略性和商业价值的产品和业务增长计划。
To be a great product manager, you need to have deep knowledge of your business, market and industry.This course will teach you the business, finance and strategy skills critical to identifying, evaluating and executing on opportunities to build and grow products and businesses.What superpowers will this course give you?By the end of this course you will be able to develop a deeper knowledge of your business, so you can build products that are valuable for your customers and the business.Evaluate and compare businesses quickly. You will find yourself subconsciously reverse-engineering the business model of every business you see. Within your own business you will have a deeper understanding of profitability, margins and unit economics.Build revenue models. You will find yourself thinking in terms of assumptions and revenue drivers. You will be able to identify the key factors that impact revenue and learn how to model future revenue.Map out cost structures. You will find yourself breaking down costs into categories. You will be able to identify key components that drive costs, and build a cost structure from scratch.Identify opportunities and evaluate trade-offs. You will find yourself seeing opportunities to grow revenue and cut costs everywhere. The frameworks we give you will help you decide how to prioritise actions and evaluate trade-offs.Build and communicate business proposals. You will find yourself speaking the language of leadership, finance and investors. Next time you propose a business case you will have the thinking and communication skills to persuade stakeholders.
