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所在平台: Udemy |
课程主页: https://www.udemy.com/course/commercial-pricing-technology-solutions-comprehensive/
课程评论：没有评论
**课程名称：** 商业定价策略 - 解决方案（综合） **课程概述：** 本课程专为希望了解如何在项目公关周期中为技术项目进行定价的金融和非金融专业人士设计。课程将从讲师的背景经验入手，介绍利润和价格计算的基本概念。随后，课程将逐步讲解定价流程，包括客户沟通模式、成本计算过程，以及成本在不同场景下如何用于确定价格。我们将涵盖各类成本及其区别，以及自动化成本和定价工具的重要性。 在此基础上，课程还将深入探讨一些专业化主题，如特殊成本因素。“以价取胜”（Price to Win）是其中一个尤其重要的主题，因为在新的公关项目中，赢得新项目是至关重要的。此外，课程还将讲解合同条款（Terms & Conditions）和客户谈判技巧，如何准备项目的预计损益表和现金流量表，各种现金流量指标，收入和成本确认，以及不同公司采取的各种收入策略。讲师还将分享他丰富的经验，指导学员如何克服公关周期中常见的挑战。 总而言之，这是一门内容详尽的课程，将帮助您深入了解作为一名定价顾问的各个方面。
The course is intended for finance and non-finance professionals who would like to understand how to price a technology project during pursuit cycle. The course starts with explaining my background experience followed by basic concepts of margin and price calculation. Then the course starts the pricing process flow explaining the mode of communication from customer, process of costing and how costing is used in various scenarios to arrive at price. We will cover various types of cost and difference among them and the importance of automated costing and pricing tool. This will be followed by specialist topics like special cost factors. The course also covers some very interesting topics e.g. price to win which is the most important topic as winning new project is all that matters when we are working on a new pursuit, terms & conditions and how to negotiate with customers, how to prepare pro forma profit & loss account and cash flow of the project, various cash flow metrics, revenue and cost recognition and various revenue positions taken by different companies. I will also share my rich experience on how to overcome some commonly encountered challenges during the pursuit cycle. All in all, this is a very comprehensive course for you to deep dive in various aspects of being a pricing consultant.
