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所在平台: Udemy |
课程主页: https://www.udemy.com/course/commercial-photography-masterclass/
课程评论：没有评论
课程名称：商业摄影营销大师班 课程概述：这是第一门由一位拥有超过20年经验的摄影顾问设计和教授的商业摄影课程。讲师不仅是一名摄影师，还曾担任杂志照片编辑、广告公司艺术采购员和摄影代表。在这门商业摄影大师班中，您将学习到与商业和编辑摄影相关的所有知识，包括如何最好地构建和展示您的摄影作品集以吸引潜在客户，以及如何主动寻求您真正想要的工作和任务。这门课程面向所有级别的专业摄影师，旨在帮助他们更好地理解如何在编辑、广告和商业市场中工作。 课程组织： - 模块一：介绍商业和编辑摄影的关键定义和主要参与者。学习与您希望拍摄的品牌和杂志涉及的不同角色及其标题含义，并了解谁选择和雇用摄影师及他们希望在作品集中看到的内容。 - 模块二：专注于您想要的摄影专长及目标市场的定义，这将成为您后续课程的指路明灯。 - 模块三：教您如何编辑作品，以便为目标市场展示一个清晰出色的网站，同时讨论印刷和电子作品集以及品牌建设。 - 模块四：涵盖有关营销摄影业务的方方面面，包括创建联系名单、网络、社交媒体、电子邮件沟通和印刷营销的知识。 - 模块五：提供关于商业和编辑摄影的费用、估算、投标、许可和合同的基本理解。 每个模块都配有示例、模板、作业和有用的下载资源。完成课程后，您将拥有一个明确的品牌形象、找到摄影师雇主的工具，以及了解如何、何时和多频繁地与他们联系的能力。 注意：课程不包含关于婚礼摄影、家庭肖像、毕业照、头像照、艺术摄影、出售印刷品或库存摄影等“零售摄影”的业务知识。虽然这些领域同样蕴含丰厚收益，但不在本课程的专长范围内。 课程信息基于讲师在美国的工作经验，尽管不同国家的市场和价格可能有所不同，但大部分指导原则在全球市场上适用。 讲师介绍：讲师是一名拥有超过20年经验的摄影业务顾问，曾在摄影领域担任杂志和电视网络的照片编辑、广告公司的艺术买手及摄影制作人，同时也是纽约、加利福尼亚、德克萨斯及其他市场的摄影代理和代理公司老板。 该课程重在营销、沟通和作品集建设，而不涉及拍摄、照明或其他技术方面的知识。 期待您加入这门课程，与我一起成长和提升业务！#我支持你 ✨
This is the first commercial photography course to be designed and taught by a photography consultant with over 20 years of experience working not only as a photographer, but as a magazine photo editor, advertising agency art buyer, and photography rep.In this Commercial Photography Masterclass, I will teach you everything I know about the business of commercial and editorial photography. You will learn how to best build and present your photography portfolio to potential clients, and reach out for the jobs and assignments that you really want.This course is geared toward professional photographers at all levels of experience who want a better understanding of how to work within editorial, advertising and commercial markets.We are going to start by defining your niche, or specialty, and target market. This will be the foundation of the course, what I call your Lighthouse for editing your work. Then I will teach you effective and authentic marketing skills to help you land assignments that light you up.Course organization:Module 1 is an introduction to commercial and editorial photography key definitions and key players.You'll learn about the different roles at the kinds of brands and magazines you want to shoot for, what the titles mean, who selects and hires photographers, and what they want to see in your portfolio. I will provide a glossary of industry terms and insider lingo for you to reference throughout the course and your career.In Module 2 we are going to home in on what niche of photography you want to specialize in and how to define your target market if you haven't already or if you need to narrow it down.This will be your Lighthouse for the rest of the course.Module 3 will show you how to edit your work to present a clear and outstanding website to your target market. We'll also discuss print and tablet portfolios as well as branding.Module 4 covers everything you ever wanted to know about marketing your photography business for editorial and commercial assignments. You will learn about creating contact lists, networking, social media, email communication and print marketing. These lessons are packed full of guidance, examples, resources and actionable advice.Module 5 will give you an introductory understanding of rates, estimates, bidding, licensing and contracts for commercial and editorial photography.With each module I will include examples, templates, homework, as well as helpful downloads.When you are done with this course, you will have a well-defined brand, the tools to find the people who hire photographers, and an understanding of how, when and how often to reach out to them.The lessons in this course are not intended to cover the business of wedding photography, family portraits, senior photos, head shots, fine art, selling prints or stock photography (what I refer to as retail photography). Those are all very lucrative areas to be working in, but not my area of expertise.This course is not designed to enhance the business of retail photographers, however it is an excellent course if you are looking to transform your retail business into more commercial work and gain a better understanding of editorial and advertising photography.The course information is derived from my experience working in the United States. Markets and rates can differ in other countries, but much of this guidance is applicable to global markets.This course focuses heavily on marketing, communication and portfolio building. I will not be teaching about shooting, lighting or other technical aspects of photography.Why learn from me? ? I am a photography business consultant with over 20 years of experience working in the photography industry as a photo editor for magazines and television networks, as an art buyer and photography producer for national advertising agencies, and as a photographer representative and agency owner in New York City, California, Texas and other markets.I am also a photographer who has worked on commercial and editorial fashion, portrait and interiors assignments. My photography has been published in magazines, on the covers of albums, on digital billboards, in books, and in ad campaigns.I have worked with brands like Coca-Cola, Microsoft, Teen Vogue, The New Yorker, Esquire, UPS, Allstate Insurance, Universal Records, Disney, Netflix, Paramount, MTV, 7-Eleven, Mary Kay, Essence, James Avery, JCPenney and so many more.I am thrilled to be sharing my deep knowledge with you in this course - not only from my experience behind the camera, but from all of the roles that I have served in over the past two decades. I am grateful for this platform to be able to share all of this information in one place, especially now, to help photographers keep growing and elevating their businesses.I hope you will join me! #ImRootingForYou ✨
