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所在平台: Udemy |
课程主页: https://www.udemy.com/course/color-psychology-for-web-designers/
课程评论：没有评论
课程名称：网页/用户体验/用户界面/应用设计的色彩心理学 课程概述：本课程是“心理驱动网页设计”系列的一部分。色彩对人类的生理、心理和社会行为有着深远的影响，它通过营造氛围让设计作品得以被感知。色彩心理学研究色彩如何影响人类行为，这一领域已经被市场营销和广告行业广泛应用，用来向目标市场传达特定情感和信息。本课程的目的是教会设计师如何在网页设计中运用色彩心理学，帮助他们了解不同颜色如何影响人们，从而为其设计理念选择适合的色彩。 虽然普遍认为色彩对人有影响，但不少人坚持认为这一影响完全基于文化且主观。然而，近年来的研究多次证明了这一假设的错误。当我们的眼睛接收到某种颜色（例如红色）时，会与大脑沟通，从而通过激素的释放向身体各部分发送一系列信号，这些信号影响我们的情绪和行为。因此，颜色对人们的购买欲望也有显著影响，调查表明，60%到90%的购买决策与颜色相关。因此，确保在设计中正确运用颜色至关重要，因为网站的色彩方案不仅影响美观，同时也影响可用性和可访问性。 完成本课程后，您将能够：创造美丽的色彩和谐，积极影响访问者的情绪；理解个别颜色的生理、心理和社会影响；系统地选择适合您网站的颜色；更有效地在电子商务中运用颜色以提高销售等。本课程适合所有网页和应用设计师，以及更广泛的内容创作者。没有先修课程要求，课程内容不涉及代码、编程或视觉设计的理解。 课程主题包括：颜色的解释、组成部分、色彩理论、色彩和谐、颜色的意义、如何在网页设计中有效使用颜色，以及与色觉障碍人士设计相关的主题，所有内容均以易于理解的基本方式解释。 重要提示：本课程的大部分内容在我们的课程“心理驱动网页设计”中也有涉及。如果您已经参加过该课程，我们不建议再次选修本课程。
This course is part of our "Psychology Driven Web Design" collection.People are physiologically, psychologically, and socially influenced by color and color sets the mood through which a design is seen.Color psychology, which is the field of study of how color affects human behavior, has long been used by marketers and advertisers to convey specific feelings and messages to their markets. Our aim in this course is to teach you to do the same in web design, which means that you must learn how different colors impact people, so that you can select appropriate colors for using in your concepts.Notwithstanding the commonly accepted fact, that color does affect people, many believe this influence to be entirely culture based and completely subjective. In recent years, this assumption has been proven wrong experiment after experiment. When our eyes take in a color, say red, they communicate with our brain, which in turn sends a cascade of signals to different parts of our body through the release of different hormones, which cause fluctuations in mood, emotion, and resulting behavior, in everyone, without exceptions. One color may speed up the heart rate, while another may slow it down. It should therefore not come as a surprise that colors can influence people's urge to purchase as well. In fact, we know that 60 to 90% of purchasing decisions are based on colors! Making sure that you use the right colors at the right places in your designs is very important, since your website's color scheme not only impacts its aesthetics but also its usability and accessibility.After you finish this course, you will be able to create beautiful color harmonies that will positively affect the mood of your visitors, understand the physiological, psychological, and social influence of individual hues, choose appropriate colors for your website in a systematic manner, use colors more effectively in e-commerce to increase sales, and much more.This course is beneficial for all web and app designers and more generally all content creators. There are no prerequisites.The curriculum does not contain matters where understanding code, programming or even visual design would be required. The topics covered include how color is interpreted, its components, color theory, color harmonies, meanings of hues, how colors are effectively used in web design, and subjects that relate to designing for people with color vision deficiency, all explained in an easy to understand, basic manner.IMPORTANT NOTE: MOST PARTS OF THIS COURSE ARE ALSO CONTAINED IN OUR COURSE "PSYCHOLOGY DRIVEN WEB DESIGN". IF YOU HAVE TAKEN THAT COURSE ALREADY, WE DO NOT RECOMMEND THAT YOU TAKE THIS COURSE.
