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所在平台: Udemy |
课程主页: https://www.udemy.com/course/colibripm-positioning-for-startups/
课程评论：没有评论
课程名称：初创企业增长与投资的定位 课程概述：在本课程中，我将分享我在帮助多个初创企业定义和完善其市场定位方面的经验，目的在于提升销售及增长，同时吸引投资。定位对于初创企业而言至关重要，它可能决定一个产品是否成功。良好的定位是初创企业获取投资者重视的关键因素。 通过本课程的学习，您将能够： 1. 理解定位的定义及其重要性。 2. 掌握如何利用定位来提升企业销售及增长。 3. 学习在产品管理、销售与市场营销中实际应用定位的方法。 4. 了解如何利用定位吸引投资。 您将区分出定位与传播（messaging）之间的差异，许多人认为这二者是相同的。但实际上，定位不仅是市场营销的基本部分，也是销售策略乃至产品开发中的关键组成部分。您将了解到定位与产品开发如何形成一个不断反馈的循环，以确保您的产品能够满足目标市场的真实需求与期望。 本课程分为三个部分。第一部分提供定位的概述，第二部分探讨定位的定义过程，第三部分则展示如何将定位付诸实践。在课程中，我将结合自身经验分享真实的市场定位案例。 感谢您的参与，让我们开始吧！
I have worked with multiple startups to define and refine their positioning, helping them to increase sales and growth as well as attract investment.Positioning can be make or break for a startup. It can mean the difference between having an amazing product and having a successful product that sells. It is a key component of a startup that investors value highly.In this course I will be sharing my experience of positioning and by the time you have completed it you will have learned1. What exactly positioning is and why it's so important2. How it can help your company to increase sales and growth3. How to apply it in practice in product management, sales and marketing4. And how to leverage it to attract investmentYou will learn the difference between positioning and messaging. Many people think these are the same but positioning is a fundamental part of not just marketing but also sales strategy and even, more importantly, product development.You will see how positioning and product development work hand in hand in an ongoing feedback loop to ensure your product meets the real needs and expectations of your target market.This course includes 3 sections. The first gives an overview of positioning while the second section looks at the process of defining positioning. Section 3 will show you how to put that positioning into practice.During the course I will show you real world examples of positioning from my own experience.Thank you for joining and let's get started.
