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所在平台: Udemy |
课程主页: https://www.udemy.com/course/client-and-account-management/
课程评论：没有评论
**成为客户与账户管理大师 (Become a Master of Client and Account Management)** 这门 Coursera 课程旨在帮助您掌握客户和账户管理的各项技能，特别强调了如何通过 AI 技术提升效率。课程指出，复购客户的消费额平均比新客户高出 67%。 **课程内容涵盖：** * **解决常见挑战：** 解决过度服务、应对项目变更、按价值而非时间销售、客户保留与增长、以及处理棘手对话等问题。 * **核心知识体系：** 从客户/账户经理的角色定位、到制定管理计划、应对难缠客户，以及如何处理“范围蔓延”和避免过度服务。 * **实用工具与模板：** 提供作者 30 多年的丰富经验和实用工具，帮助您建立更长久的客户关系并增加收入。 * **AI 应用：** 新增关于如何利用 AI 技术支持客户与账户管理的章节。 **学习目标：** * 掌握如何运用 AI 提升客户与账户管理能力。 * 自信地应对各种客户管理情境。 * 深入理解客户，建立更稳固的关系。 * 有效管理需求变更，避免过度服务。 * 学会礼貌而坚定地拒绝不合理要求。 * 理解时间记录、产能管理和项目管理工具的重要性。 * 提升在同事和客户面前的自信表达能力。 * 掌握积极倾听技巧。 本课程源于作者应客户及公开课程需求而设，旨在以更实惠的价格，将 30 余年的专业经验分享给更广泛的受众。
(New content on using AI to support your account management now added)Did you know that repeat customers on average, spend 67% more than new customers?If you need to manage clients on an ongoing basis and have a challenge around:Over-servicing;Coping with project change;Selling on value rather than time;Retaining and growing clients;Having difficult conversations;Then this course is a must for you! It now has over 6,000 students!It covers everything you need to know from the role of the account/client manager to how to put plans together, manage challenging clients and have difficult conversations. What to do about 'scope creep' and how to stop overservicing.As well as my insight and experience, you will also get access to tools and templates to help you effectively manage clients - resulting in longer-term relationships and growing revenues.New for 2025 is a section on using AI to support your client & account management.By the end of the course you will:Understand how to use AI to support your client & account management.Confidently manage clients in all situations Better understand your customers to ensure a great relationshipManage changes to requirements without the need to over serviceLearn how to politely but firmly push back on clients and say NO when necessaryUnderstand the importance of time recording, capacity management and project management toolsPresent yourself in front of your peers and clients with confidenceLearn Active Listening skillsI developed this course because of demand from my clients and public courses I deliver. I wanted to be able to share my 30+ years of experience with a wider audience at a cost-effective price.
