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所在平台: Udemy |
课程主页: https://www.udemy.com/course/cinematic-food-video/
课程评论：没有评论
课程名称：真实世界的食品视频内容创作体验 课程概述：两年前，我的制作人向我询问Daniel Schiffer所拍摄的著名的EPIC B Roll食品、产品和餐厅视频时，我告诉他：“确实很酷，但人们会对此感到厌倦。”快进两年，我们在网络上看到这些EPIC食品视频已经无处不在。简单的一碗面条只需抬高三脚架并向下倾斜镜头就能变得EPIC。然而，曾经的EPIC也并不再那么“EPIC”，尤其是在它无法为你带来客户时。当然，你可能会像Schiffer那样通过AdSense和赞助商赚一些钱，但有多少人能做到呢？这里的教训很简单，如果你以制作视频为生，你需要客户和代理机构来维持生计。我称它们为品牌。品牌只希望他们的产品呈现得干净明了。你的视频所谓的EPIC感实际上是通过灯光、构图、声音、编辑、镜头角度、镜头类型、时机、镜头位置、色彩、道具、服装、场地和音效等诸多元素实现的。特别是在食品视频中，创意想法的价值更高（例如，食品电影的两位法国人Michael Roulier和Philippe Lhomme）。而不仅仅是通过过渡或镜头运动。即使镜头运动本身也有其含义：方向、画面的形状、各种过渡（如匹配音频、视觉匹配剪接、打断匹配剪接）以及多种运动方式等等。因此，我希望通过这门课程，你能更好地理解自己正在做的事情。在过去的八年中，我为许多餐厅和食品饮料品牌（如Esta、Quince、Stoker、La Villa、Il Corda、Stellar Steakhouse、Park Hyatt、Lipton、Andros、King BBQ、Meat & Livestock Australia等）制作了超过200个电影级食品视频。我将与您分享制作电影级食品视频的技术和商业方面。制作食品视频并不难，相信我？只需在YouTube和TikTok上搜索，您会发现无数的食品视频。这些视频因其信息和教育价值而宝贵。但坦诚地说，它们看起来并不美观，无法引起观众强烈的情感反应。我想向您展示如何使您的食品视频更具视觉吸引力、吸引注意力并引发情感共鸣。
2 years ago my producer asked me about Daniel Schiffer's famous EPIC B Roll food, product and restaurant videos, I told him: "Yeah, it's cool.But people will get tired of it." Fast forward 2 years later and we have seen these EPIC food videos all over the internet. A simple bowl of noodles could be made EPIC by raising the tripod and tilt the camera down. What's once EPIC isn't so "EPIC" anymore, especially when it doesn't get you clients. Sure you can get some money from AdSense and Sponsors like Schiffer did, but how many of you realistically?The lesson here is simple, if you are making videos for a living, you will need clients and agencies to survive. I call them BRANDS. Brands just want their products to be CLEAN and CLEAR. The so called EPIC-ness in your videos is rather achieved by ways of lighting, composition, sound, editing, camera angles, camera lenses, timing, camera positions, colors, the props, costumes, the location, the sound fx, just so many elements to it and especially in food videos, creative ideas are much more valuable (like the 2 French guys of foodfilm: Michael Roulier & Philippe Lhomme) NOT by ways of transitions or camera movements alone. even camera movements have their own meanings: what directions, the shapes in the frame and so many kinds of transition: matching audio, visual match cut, disrupted match cut and there are so many kinds of motion as well.So I hope in this course, you can have a better understanding of what it is that you are actually doing.In the past 8 years, I have made more than 200 cinematic food videos for many restaurants, F & B brands: Esta, Quince, Stoker, La Villa, Il Corda, Stellar Steakhouse, Park Hyatt, Lipton, Andros, King BBQ, Meat & Livestock Australia, ect. I'm going to share with you both the technical and the business side of making cinematic food videos for a living.Making food videos is not hard, don't believe me? Just go on Youtube and TikTok, you can easily find countless numbers of food videos. These videos are valuable for their information and educational value. But let's be honest, they don't look very pleasing, they don't intrigue strong emotional responses from the viewers. I want to show you how you can make your food videos more visually appealing, attention catching and emotionally intriguing.
