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所在平台: Udemy |
课程主页: https://www.udemy.com/course/churchgrowthmarketing/
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课程名称：教会增长营销 课程概述：您是否希望通过激励未信徒和启发现有与会者来增加教会的出席率？那么您找到了正确的课程！本课程将涵盖您所需的一切，无需花费数千美元聘请教会增长顾问。作为美国第十五大福音派教会Rock Church的首席市场官，我将分享多年来积累的所有小技巧和建议，帮助您的教会实现增长。 市场营销是规划和执行构思、推广和分发想法、商品或服务的过程，旨在满足个人消费者或组织的需求。有效的市场营销是每个组织成功的关键，能够帮助您建立品牌知名度、吸引新客户并建立持久关系。 课程重点： 1. 学习40多个真实案例中的增长激励小贴士和技巧。 2. 提供逐步指导，将无效的策略转变为有效的参与策略。 3. 四小时一对一讨论关于教会市场营销的所有话题。 课程内容： - 教会公共关系 - 数字广告增长 - 内容讯息传递 - 如何与领导层沟通以获得更多广告预算 - 如何合理利用教会公告 - 正确的教会品牌建设 - 基础的教会市场营销 - 社交媒体策略与信息传递 - 电子邮件营销 - 广告中的三个关键词 - 如何有效使用和招募志愿者 - 常见教会网站错误 - 如何正确使用短信 - 创建最佳筹款/资本活动的策略 - 最有效的四种Facebook广告模式 - 40多个立即见效的小技巧和窍门以及更多内容。 本课程提供超过4小时的视频内容和400张可下载幻灯片，您可以下载每个演示文稿，里面包含了大量小贴士、示例和工作表。
CHURCH GROWTH MARKETINGDo you want to Increase your Church's attendance by learning to motivate the unchurched and inspiring your current attendees? Well, you've found the right course!No need to hire a church growth consultant for thousands of dollars. This course covers EVERYTHING!I am currently the chief marketing officer at Rock Church in San Diego, the 15th largest evangelical church in America.I also served for almost a decade as Director of Marketing and VP of Events for radio and talk radio hall of fame inductee Dave Ramsey.I know what it takes to motivate people. And I am going share every tip and trick I have learned over the years to help you do the same, guaranteed.Marketing is the process of planning and executing the conception, promotion, and distribution of your ideas, goods or services to satisfy the needs of individual consumers or organizations or church.Every business needs to successfully market their products and services. Marketing is a critical tool for establishing awareness, attracting new customers and building lasting relationships. When done effectively, marketing can help you increase growth and establish a competitive advantage.If you think that your church brand is not that important, you're wrong.Church branding is incredibly important because it's about more than just a nifty logo with pleasing colors. It's about your message, your testimony, your influence, and your role in reflecting God's character. It's everything.WHAT THE COURSE FOCUSES ON#1 Learn more than 40+ Tips an Tricks to Inspire Growth from ACTUAL REAL WORLD EXAMPLES#2 Step-by-step instructions on how to change an ineffective strategy into one that gets people to show up#3 Four hours of 1:1 discussion about all things Church MarketingTHE SUBJECTSChurch Pubic RelationsDigital Advertising for GrowthContent MessagingHow to Talk to Leadership About Marketing in-order-to Get More Money for AdvertisingHow to Leverage Your Bulletin ProperlyChurch Branding Done RightChurch Marketing The BasicsSocial Media Strategy and MessagingEmail MarketingThe Three Words You Should Use In All Your AdvertisingHow to Use and Recruit Volunteers ProperlyCommon Church Website MistakesHow To Use Texting ProperlyHow to Create the Best Fundraising/Capital CampaignsThe Four Best Facebook Ads That Work40+ Tips, Tricks, and Hacks for Immediate ImpactAnd SO MUCH MORE...Over 4 Hours of content and 400 downloadable slides!YOU WILL BE ABLE TO DOWNLOAD EACH PRESENTATION, FULL OF THE TIPS, EXAMPLES, AND WORKSHEETS.
