|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/chatgpt_marketing/
课程评论:没有评论
课程名称:2025年学习ChatGPT营销:完整指南 课程概述:本课程旨在转变你在营销中使用ChatGPT的方式。所涵盖的方法也适用于其他生成性AI大语言模型,如Google Gemini或Anthropic Claude。该课程为商业专业人士提供了生成性AI的广泛主题介绍,超越了ChatGPT本身。 与大多数ChatGPT的Udemy课程不同,本课程并不只是分享文档风格的信息,而是深入探索如何高效地利用ChatGPT进行实际的营销应用。每个概念都以简明而精确的方式进行解释,从基础知识开始,深入讨论如何使用ChatGPT应对实际的营销挑战。 课程内容包括: - ChatGPT在营销策略中的应用 - 利用ChatGPT进行市场研究和分析 - 用户研究和受众细分 - 竞品分析 - 创建营销组合样本和内容计划 - 利用ChatGPT进行内容创作、创意生成及社交媒体营销 - 生成创意与内容再利用 - 文案撰写与编辑 - 强大的生成性AI工具介绍 此课程专注于解决营销中最紧迫的问题,,例如在预算有限、时间紧迫的情况下,创建相关、多样且符合品牌调性的内容。通过实践导向的方式,帮助学员在复杂的营销环境中提高效率。 适合对象包括: - 数据驱动策略的资深营销人员 - 小企业主、创业者、产品经理等 - 经常感到时间紧迫的营销人员 - 自由撰稿人和内容创作者 本课程不需要学生具备ChatGPT或生成性AI的经验,虽然有市场营销知识背景会更受用。最终目标是为营销人员提供新的技能,以应对现代营销的挑战。 立即注册,掌握ChatGPT在营销中的应用,跟上2024年及以后的市场趋势!
In this tutorial you'll transform how you use ChatGPT for marketing. However, all of the approaches covered would work in any other Generative AI large language model like Google Gemini or Anthropic Claude. It's also a great introduction to Generative AI for business professionals as it covers a wide range of topics beyond ChatGPTMost ChatGPT Udemy courses share the same documentation-style information and only show what you can do. And yeah, it'd require you to spend 20+hours watching them.But what's the point if anyone can figure it out themselves in a shorter amount of time.But this one goes further and shortens your learning curve.Each concept is explained in a straightforward but precise manner. We start with the basics and then go deep into HOW exactly to use Chat GPT for practical marketing use cases.Learn how to use ChatGPT in marketing and prompt engineering to automate time-consuming tasks. We cover ChatGPT prompt engineering techniques and super-specific use cases, like creating a user persona from an actual survey or analysis.But instead of covering every possible use case for Chat GPT, we focus on tasks that hurt marketing specialists the most, such as: ChatGPT for Marketing StrategyChatGPT for marketing research and analysisUser Research with ChatGPTAudience Segmentation applying Phillip Kotler's approachCompetitive Analysis with ChatGPTCreate a marketing mix sample and a content plan ChatGPT for AI Content Creation and Idea GenerationContent Creation with ChatGPTSocial Media Marketing with ChatGPTGenerate creative ideas with ChatGPTContent repurposing ChatGPT for CopywritingGood and bad Generative AI Copywriting use casesEditing your ChatGPT copyAdd style and structure to your AI text generation Powerful Generative AI ToolsAI Tools for text generationBest AI tools for image generation and video editingAI Audio and Speech processing This ChatGPT tutorial is the fastest way to master ChatGPT for your professional needs and is essential to stay ahead in your marketing career in 2024 and after. IN THIS CHATGPT TRAINING, WE'LL FOCUS ON SOLVING THE MOST PRESSING CONTENT MARKETING PROBLEMS, INCLUDING:Creating content across multiple channels that is relevant to your audience, unique, and consistent with your brand's tone of voiceDeveloping strategies on low or zero budgets within tight timelinesOptimizing marketing performance in an era of economic uncertainty, which means doing more with lessNavigating the seemingly endless possibilities of ChatGPTA practical and task-focused approach to overcoming these challenges and producing exceptional content.COURSE CONTENT:Introduction to the ChatGPT for Marketing TrainingChatGPT Prompt Engineering with Marketing PromptsChat GPT and Bing AI Chat Prompt Engineering ApproachesChatGPT Marketing Strategy User Research with ChatGPTLearn ChatGPT Content Creation and RepurposingChatGPT for Copywriting and (10 use cases including Social Media with Chat GPT, do and don'ts, matching tone of voice)AI Tools in All Major Modalities to Optimize Performance and ResourcesThis practical guide focuses on the most time-consuming marketing tasks to make you a more efficient and creative marketer. You'll learn how to create engaging content without sounding spammy or repetitive by incorporating prompt engineering approaches and Generative AI technology. We're NOT focusing on building spam machines. BY ENROLLING, YOU'LL GET THE FOLLOWING:Practical, task-focused content suitable for all skill levelsRegularly updated and improved ChatGPT prompts and templates to help you put your learning into practiceLifetime access to course materials, including all future updatesTHIS PRACTICAL GUIDE ON CHATGPT FOR MARKETING WOULD BE IDEAL FOR:Ideal for seasoned marketers focused on data-driven strategy, content creation, and brand alignment. This is your go-to resource if you want to optimize your workflow with AI and prompt engineering.Overworked marketersSmall Business OwnersEntrepreneursProduct Managers (yes, they can use ChatGPT as well)Product MarketersAgency MarketersSocial Media MarketersFreelance Content Creators and CopywritersNon-technical marketersGlobal marketers of all levelsCHECK OUT THIS CHATGPT TRAINING CONTENTS AND ENROLL TODAYif that's your thing, of courseWhat prerequisites are required?You don't need any prior experience with ChatGPT or generative AI. But if you already have an account and understand the interface - that's good, as we'll have a different focus for this ChatGPT tutorial. Having marketing experience/knowledge is highly recommended. Disclaimers:The instructor is not affiliated with any products or companies mentioned throughout the course. All mentions are made for educational purposes. This ChatGPT Udemy course does not include coding and focuses purely on marketing use cases emphasizing content marketing. And at the same time, it doesn't teach us to create tons of generic content on autopilot. On the contrary, its goal is to add GPT to the list of marketers' skill sets.