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所在平台: Udemy |
课程主页: https://www.udemy.com/course/chatgpt-to-supercharge-your-public-relations-media-training/
课程评论：没有评论
课程名称：使用ChatGPT提升公共关系媒体培训 课程概述：本课程旨在为公共关系（PR）从业者提供全面的理解，帮助他们有效利用ChatGPT、OpenAi、MetaAI和Gemini等工具。授课教师为PR领域的吉尼斯世界纪录保持者Jess Todtfeld。随着技术的迅速发展，公共关系专业人员需适应变化，不能落后于时代。 课程能提供的帮助包括：快速有效地生成新闻稿；简化工作流程，节省时间；预判并回应记者的潜在提问；生成要点和关键信息；收集与PR活动相关的信息和见解；撰写相关、引人注目的新闻标题和主题行；根据特定需求定制信息传递；提高支援发言人在媒体出现中的能力；组织和结构发言人的信息；了解在PR研究中使用ChatGPT的局限性与利益。 本课程覆盖的主题包括：标题和主题行的创建、信息组织、研究及媒体信息传递。通过讲座、视觉演示和实际案例的结合，你将学习如何使用ChatGPT生成新闻稿、社交媒体内容和回应媒体询问。你还将学习如何预见并回应记者的问题、生成要点和关键信息，以及收集与PR活动相关的信息和见解。 参与者还将学习到在使用ChatGPT进行研究时，核实事实和准确性的重要性。课程结束后，您将能够熟练运用ChatGPT简化工作流程，节省时间，提升PR活动的有效性，从而避免在重复性任务上花费过多时间，更好地在合适的时间向合适的受众传达正确的信息。 课程创作者指出，ChatGPT和人工智能正成为公共关系与宣传专业人士日益重要的工具。通过自动化重复性任务、收集信息和生成见解，PR专业人士能够节省时间并提高活动效果。ChatGPT能够快速有效生成新闻稿、社交媒体内容和回应媒体询问，让PR专业人士及时应对媒体询问，满足受众需求，从而提高沟通效果。
This course is designed to provide Public Relations (PR) practitioners with a comprehensive understanding of how to effectively use ChatGPT / OpenAi / MetaAI / Gemini in your work. Don't get left behind. The future is here. Taught by Guinness World Record holder in a PR category, Jess Todtfeld.What can this course do to help you? Generate press releases quickly and effectively. Streamline work and save time. Anticipate and respond to potential questions from reporters. Generate talking points and key messages. Gather information and insights relevant to PR campaigns. Generate headlines and subject lines that are relevant, attention-grabbing, and optimized for search engines. Tailor messaging to specific PR needs. Improve the ability to support spokespeople in media appearances. Organize and structure messaging for spokespeople. Understand the limits and benefits of ChatGPT for PR / Publicity research. The course covers a wide range of topics, including headline and subject line creation, message organization, research, and media messaging. Through a combination of lectures, visual walkthroughs, and real-world examples, you will learn how to use ChatGPT to generate press releases, social media content, and responses to media inquiries. You will also learn how to anticipate and respond to potential questions from reporters, generate talking points and key messages, and gather information and insights relevant to your PR campaigns. Attendees will also learn the importance of fact-checking and accuracy when using ChatGPT for research. By the end of the course, you will have a solid understanding of how to use ChatGPT to streamline your work, save time and improve the effectiveness of your PR campaigns. As a result, you will be able to avoid common PR pains such as spending a lot of time on repetitive tasks, and improve your ability to reach the right audience with the right message at the right time.From the course Creator:ChatGPT and AI are becoming increasingly important tools for public relations and publicity professionals. With the rapid advancement of technology, the media landscape is constantly changing, and PR professionals must adapt to stay ahead of the game. ChatGPT and AI provide PR professionals with the ability to automate repetitive tasks, gather information, and generate insights, all while saving time and improving the effectiveness of their campaigns. One of the key benefits of ChatGPT is its ability to generate press releases, social media content, and responses to media inquiries quickly and effectively. This allows PR professionals to respond to media inquiries in a timely manner, and anticipate and respond to potential questions from reporters. Additionally, ChatGPT can be used to generate talking points and key messages, and gather information and insights relevant to PR campaigns. This helps PR professionals to tailor messaging to specific PR needs and reach the right audience with the right message at the right time.Another benefit of ChatGPT is its ability to generate headlines and subject lines that are relevant, attention-grabbing, and optimized for search engines. This is particularly important for PR professionals, as headlines and subject lines are often the first point of contact for potential customers or clients. ChatGPT can also be used to generate a comprehensive list of questions for press packets, helping PR professionals to anticipate and respond to potential questions from reporters. AI is also becoming a key tool for PR professionals. AI-powered tools such as natural language processing and machine learning can help.
